Loan Officer Success

Back in Business Like Never Before

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On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I sit down and chat it up with very special guest, Joan DeMarco. Joan is a loan originator out of Bonita Springs, FL and she is also the mother of one of our most inspiring mortgage coaches here at Mortgage Marketing Animals, Mr. Mike Cardascia.

It was a joy to hear how Joanie achieved her goal and took her business from $0 to $4.5 million after only one year back as a loan originator. 

A great deal of her success has been the strategy of reaching out and making the calls to qualified realtors. Setting up coffee chats or ice cream visits doesn’t include a sales pitch. Instead, she tells us how she genuinely asks about the other person, their business, and their family. 

This develops real relationships, which in the long run, brings in consistent business. You as a loan officer, are helping them and their clients achieve their own successes. 

Tune in to hear what actions she took as she made her way back into the mortgage industry that have led her to where she is today. 

Ready to hear more strategies that work to ramp up your business? 

No obligation. No Charge. No sales pitch.

Just a random act of coolness. Click right here to schedule a coaching call.

5 Things You May Need to Change to Get Better Results

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You’re tuned in to the right episode if you want to start 2022 strong and with changes to improve your mortgage business. 

On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, my buddy Steve Kyles and I run down the 5 things you may need to change to get better results in 2022. 

From your money-making activities to having the “right” referral partners, we’ll hit on the actions you’ll need to take and the reasons behind them. 

Listen in for the 5 things and commit to an awesome 2022! 

Don’t forget to subscribe to Loan Officer Freedom so you’ll never miss an episode! 

Ready to map out your business plan for 2022? Schedule Here

Video Continues to Be Front and Center

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Listen in to the #1 podcast for loan officers in the country, Loan Officer Freedom, and join me as I chat with a very good friend of mine who also happens to be an advisor here at The Mortgage Marketing Animals, Ginger Bell.

Ginger and I recently co-wrote the book titled ‘Leadership Video Planner’, which lays out the a-z’s of how to make video, what to make videos about, and how to use those videos the most efficient way possible.  Within the pages of this book, we drop 52 ideas and topics for video creation. And as an act of coolness, we will even be sending you emails with examples of those ideas with purchase. Get your copy at www.LeadershipVideoPlanner.com. 

Studies show that video has taken over the digital world by bringing celebrity status to those that use it in the simplest ways possible. Gone are the days of an elaborate studio, excessive makeup, or even a perfect script. It’s all about being real, human, and who you are. 

Video not only humanizes you, which is a large part of building relationships in the mortgage business, but it allows people to get to know you even though you don’t know them (yet).

You’ve got to tune in to hear why I feel this is one of the most powerful tools I’ve ever used and why I believe Ginger and her incredible knowledge is a gift to the mortgage industry. 

Learn more about how you can use video in your marketing. Schedule a free call here with one of our coaches.

Loan Officer with endless amount of “lives”…

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I was talking with Mike Cardascia yesterday and he told me that loan officers are playing a video game and have an endless amount of lives.

At first, I thought he may have gotten into his roommate’s “stash”, but then he explained himself and I thought it was absolutely game changingly brilliant.

Here’s the thing, when we call prospects, both borrowers and referral partners, sometimes we fear those calls that if they say “no thank you”, that somehow we are going to die.

I mean after all, some are going to say “I’m already working with somebody”, or “I’m not interested”, or “Can you call me next month”…

And let’s face it, we do have to push through rejection, and we will talk to some people that aren’t having a good day…

But also in those conversations, you do find people that want you to help, they want to get a loan from you, they want to send you referrals.

As long as you keep prospecting, you will close more loans.

So what Mike told me is, we all need to treat this like a video game with endless lives.

And what he meant by that is, when you make your calls, some are going to say “no thank you”, and when they do….

…you aren’t going to get hurt, you aren’t going to get sick, you aren’t going to get a bad reputation, you aren’t going to lose your business.

Treat it like a video game with endless lives. 

You only get the upside of doing the activities, which is getting more loans, which gets you more $$$, which gets you more freedom.

You aren’t going to “die” by getting some “no thank you’s”.  Nothing bad is going to happen.

There is no “boogeyman”.  There’s only loans that you aren’t getting because you may not be making some of those calls.

We just have to be ok with not everybody wanting to work with us.  We don’t “die” because of that.  Nothing bad happens at all.  It’s all just crap in our own head.

After all, it’s like you are playing a video game of endless lives…

You have everything to gain, and nothing to lose!

If you would like some help with scripting or setting up “who does what” at a top loan officer team, we can set up a call here.

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Business as Usual While the Wheels Are Turning

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Ever wonder how to run a business from the mountaintop? Or even while you’re literally on your way to the mountain top? Well, then, you are in for a treat. On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers who are looking for more guidance and mortgage coaching to be successful, I’m joined by a top leader of the Freedom Club, Roger McGuire. 

Roger and his family travel with their 5th wheel to places near and far across the beautiful country, all while keeping his business running smoothly. Want to know how? Funny you should ask…

We talk about how he has built the foundation of genuine relationships to be able to continue the referral partner communications and active business. He credits his phenomenal team for the processes and focus they have mastered for their mortgage transactions.  

Tune in to hear how cool it is to be able to live the way he is living and. most importantly, how you can get on the road to freedom! 

Act of coolness > free of charge coaching call > schedule here