In this special edition episode of the podcast, I’m going to give you the highest converting script that I have used to convert “challenging situations” into closed loans.
For more scripts & strategies, hop on a call with a top strategy specialist <totally free>
Welcome to another valuable episode of Loan Officer Freedom, the #1 podcast worldwide for loan officers at all stages of their career.
Join me and Steve Kyles for a discussion on what activities you need to be doing to survive today’s market. Before we get into anything, let’s highlight the fact that 2022 is slated to be the best year ever for purchase loans. Keep that foundational thinking as we continue with this podcast.
I’m going to give you the three most impactful things to be doing and they go a little like this…
Primary focus should be your key takeaway from this episode. Staying laser focused on the right activities in the mortgage business right now to continue to get more customers. The person doing the most activity to get the most customers, has the most customers.
We’ve got your back.
Let us help you. Schedule a call today with one of our strategists to map out your next 90-days in today’s market.
Welcome to another episode of Loan Officer Freedom, the #1 podcast in the world for loan officers. Today, I’m here with Michelle Poulin, Freedom Club member and frequent attendee on our weekly ‘Brunch and Learn’ class.
This past week, Michelle mentioned an out of the box idea she came up with and put into play for her business. I immediately thought “stop the scroll…I need to hear more.”
Here’s a short version of this remarkable concept, without giving too much away. So, basically, Michelle and her husband bought a 1000 sq ft area near their office that they have turned into a local hub for anyone affiliated with their business, whether it’s realtors, insurance agents, or title companies. The list goes on for the potential connections. You’ll have to listen in to hear what they have done with this space and how they have made themselves the go to for resources in their area.
Truly an inspiring idea that we can all gain insight from. Tune in today…
Get more inspiring ideas by scheduling a FREE call with one of our top coaches!
“Is it just me, or does anyone else feel like they’re getting their head stomped on a curb with the recent rate increases?”
This was a conversation that a super cool cat, Tyler Osby had with a few of our Loan Officer Freedom Club members (a group of very high producing LOs and branch managers).
He went on to say…
“Over the past two years I’ve personally had incredible growth. It’s been incredible how friction-free it’s been… you know, loans just falling in my lap.
…And I’m now used to how friction free it’s been.
As I talk to others though, I’m finding everyone’s had the same experience. Even the new folks.
And I’m having to remind myself, “friction free” and “super easy”, is not normal.
As I was sitting here reflecting, I’m realizing many of us loan officers are feeling a little entitled.
It’s true. Painful to say, but true.
I thought I was really doing something special. (And, to some extent, maybe we were… but perhaps we still got too used to it being easy.)
When everyone is battling to just have capacity, they aren’t as aggressive at winning EVERY deal. So my capacity has allowed me to crush the past two years.
Maybe you too? Maybe not. Just sharing my experience here.
The reality: Now, many LO’s “need” loans. Just to pay their bills.
And some LO’s are finally being more aggressive.
I’m noticing it because…
1. Our competitors are actually calling people back.
2. Our competitors are out meeting with Realtors.
3. Our competitors are back to being normal…
The bad news is borrowers are shopping because it’s easier and they aren’t used to hearing a rate that starts with 4.”
Tyler went on to say…
“The good news is I think everyone in this group (Loan Officer Freedom Club) is great at creating more opportunities.
Better than our competitors are.
From a process perspective, my team has started asking for client’s commitment to close their loan with us… AND IT’s WORKING (game changing script, Steve!) — and I’m sure that’ll cut a lot of the resentment and frustration I have in my current lock-calls.
A lot of people will get out of the business this year.
And then, it’ll get easier.
Just remember, you are the prize, and there’s a LOT of deals to get out there. Don’t let the shoppers trip you up — keep that glide in your stride.”
I have to say, as always, I completely agree with Tyler.
The key is to be productive, not “busy” and to surround yourself with a team that helps you become more effective at following up on your leads so that you can focus on lead generation.
If you want to know “who does what” over at my mortgage branch so you can copy what works and implement it in your office, or the scripts we use with the rate shoppers, just give my team a call. (727) 787-2275
Talk soon
Welcome back to another episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers. Today, I’m joined once again by my dear friend and top coaching strategist, Kristin Simpson.
We have a lot of proven strategies that we love to share with our members, and it has helped them grow their business to heights they’ve never imagined.
Kristin is sharing a fantastic way to streamline and organize the tracking of communication with qualified agents. In our coaching program resource library, we have a genius way to track communication and outcomes, which we have named the Focus 40 Tracker. It’s what every loan officer needs to be doing in their mortgage business to bring in consistent and ongoing referrals.
On this episode, we chat about where and how to get a qualified agent list, how many you should be calling, what to say on the phone, and your next steps in the process.
Kristin even tells us why we need to “FROG” people…hmmm, that sounds interesting.
Tune in to hear more about it…
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