Loan Officer Marketing

Leadership Academy | Four-Step Process for Building a Profit-Driven Plan

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Here’s a look at our Four-Step Process for building a profit-driven plan and attracting top-performing LOs to grow your business.

Here at Mortgage Marketing Animals loan officer training, we offer a highly sought-after coaching level called Leadership Academy, where we have several members that are managers and business owners and have successfully built their teams of quality loan officers. 

Kirk in San Diego has hired over 10 top-performing loan officers in just the last 45 days, without paying any upfront bonuses or ridiculous compensation plans. 

And how about Josh in Central Texas who has added enough loan officers in the last year to keep their production at almost current levels.

So, what’s the secret to their success? It’s our simple four-step process that has proven to work for dozens of our leaders.

Step one is all about finding the right candidates that fit your culture. We teach you how to identify ideal candidates and get in front of them so they want to talk to you.

Step two is about discovering if they’re a good fit for your team and how to wow them. We show you how to demonstrate why your team is the best choice for your career.

Step three is all about successfully following up with them, building the relationship, and getting them to want to onboard.

And finally, step four is where the money is – we teach you how to successfully follow up and get them to join your team.

If you want to learn more about how to recruit and build your business, along with other leadership strategies that we teach, then reach out to us today. 

Remember, the only limit to your success is the one you set for yourself. Schedule your call today and let’s create a Profit Driven Plan for your business. 

Ice Ice Baby

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl White and Kristin Simpson discuss the different strategies for success in the loan officer industry.

They delve into the importance of evaluating strategies based on impact, certainty, and ease using the ICE method.

The conversation covers topics such as open houses, the daily success plan, radio shows, and finding loan officers.

Tune in to gain valuable tips and strategies for achieving success in the loan officer industry.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

What does it cost?

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I had a buddy call me the other day to ask if he was paying too much for a new “widget” that he was using to help him close more loans.

Thought I would share with you what I shared with him that involved me being a butler in my early 20’s.

This is a powerful message that was taught to me by a very wealthy guy, George Cortner, that I was a butler for during my college years (yepper, did that too).

So was my loan officer buddy paying too much, depends…

…See George taught me how rich people ask that question.

They ask “what is the yield?”

See, if you’re investing $20 a month for something, but it’s only producing $10 in new income, then that $20 is wayyyyy too much.

Now, if you’re investing $2,000 a month, and it’s yielding you an extra $15,000 in additional closed loans, then you should try to wear that machine out by sticking in another $2,000 a month.

Who in the heck would ever want to turn that off?? …

So it’s never about “How much does it cost?”…

… It’s always about “What is the yield?” That’s how rich people, like you, think ☺

A quick example, Merrily Brown made an investment in herself to join our mastermind group and has gone from closing 5 loans in March to 10 loans last month. Let’s just estimate that she makes around $3k per loan.

An extra 5 loans is an extra $15,000 PER MONTH.

That’s an amazing yield on her monthly investment because you know what they say, “Every $15,000 per month helps”..

And now you know how to ask the right “rich people” question… it’s not “how much is the price?”, it’s “what is the expected yield?”

Now, what are you going to do with this new information?

Building a Strong Culture in the Mortgage Industry

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.  

Join Carl and Carmen Bryant as they delve into the topic of how to inspire and motivate team members in a high-stress industry like the mortgage business. 

They also explore the importance of fostering open communication and creating a safe environment for team members to share their thoughts and ideas.

Additionally, they provide insights on how to diagnose and address performance issues, including mindset changes.

Whether you’re a branch manager or loan officer, this episode provides valuable strategies for building a successful team and achieving your goals. Tune in now!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Secret to success in selling is…

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A few months ago, Michael Content, shared with me 2 little sayings that he has printed up and reads every morning when he sits down to do his Daily Success Plan activity to close even more loans.

I printed it up myself, and come to find out, he may be on to something… I’ve had a noticeable uptick in my team’s closed loans since I started it too. 

So I thought I would share it with you for you to print up to try it yourself for 30 days (that’s all it took for us to see a noticeable difference).

Here you go…

“The secret to the success in selling is to be committed to my daily success plan without being emotionally attached to my results. 

I can’t always control my daily results, but as long as I follow through with the process, the law of averages will always play out and my epic results will take care of themselves.

I can get control of my time and my life only by changing the way I think, work, and deal with the responsibilities that I have each day. 

I can get control over my tasks and activities only to the degree that I stop doing some things and start spending more time on the few activities that can really make a difference in my life.”

That’s it.  I know I know, it sounds a bit “woo woo-ish”, but it’s funny how what we say is soooo important.  That’s been proven over and over again.

It has surely been working for me, but I found I have to actually read it out loud while sitting at the desk right before I start working the daily plan.

Do it for 30 days, along with the Daily Success Plan for 30 days and then let me know how much you increased your loan count.

Of course this won’t work without following the very specific Daily Success Plan.  That’s like buying a car without an engine.  Feels good sitting in it, but it doesn’t actually move.

So I’ll give you the Daily Success Plan too. 

Just go here and we’ll walk you through it step by step <no charge>.

Loan Officer Freedom