Loan Officer Marketing

I was on a FB group page the other day and saw a post that basically said, “Yeah, I’m down, but so is everybody else…”

I didn’t say anything, as I was a guest on somebody else’s page, and so I didn’t want to be the “troll”, but….

All LO’s aren’t down!  Some are up… and up a lot.

Ouch, the truth hurts…  Or it can be inspiring…. Read on.

I was getting debriefed by one of our top coaches, Doug Cadaret, and he told me that Brian Mozely:

1. Landed 4 out of the top 15 real estate teams in his market who are now referral partners with him

2. In the fist 2 months of the year, he’s already on pace to join our “DOUBLE COMMA CLUB” (those of us that make over $1,000,000 per year in the mortgage business).

3. Recruited 3 LO’s that are closing 10-14 loans per month.  (Top talent loves working with winners like Brian)

The purpose of sharing this with you today is provide clarity of the current situation.

Winners are still winning.

What sets winners apart?

First of all, just knowing that it’s possible.

If we go around thinking that nobody is having success, then we believe it and then will accept that as our truth, even though it’s not the truth.

We have to know the truth that many LO’s are having their best months ever.

Just knowing that encourages the future winners to take action, they learn what action the current winners are taking, and then duplicating that action, thus getting winning results for themselves.

It’s really just that easy.

So let’s raise a glass (of sparkling water) to Brian and thank him for inspiring us, and to congratulate him for taking action.  It’s what the winners do.

Letting you know what is possible, and that you are worthy of what’s possible!

I frequently get asked, where do most of the leads come from.

Here’s the thing, we don’t focus on 1 single activity.  We find it’s the combination of a few that really moves the needle for us.

For example, take John Fortner (super cool Mortgage Marketing Animals member) from the small town of Fayetteville, GA.

I just got a message that he has:

1. 4 pre-approved looking from marketing to his past database
2. 1 past database that contacted him that they are selling a property, so John referred the deal to an agent he’s marketing to
3. 1 past client that is under contract right now and that client just referred him 2 other leads.
4. 3 new referrals from agents that he got using the Thor’s Hammer scripts
5. 3 deals in process and using the Just Ask scripts, he has appointments with all of those listing agents.

So this is one of those things where it’s 1 + 1 + 1 = 8

It’s not one source.  It’s like an octopus that has 8 different arms all feeding the one body or mouth.

But get this, he’s not prospecting every day all day and all weekends, nope!

He’s simply prospecting the first 2 hours Monday – Thursday.  That’s a total of 8 hours of the 40 working hours per week.  Just 2 hours a day…. THE FIRST 2 Hours each day so that all the other clutter doesn’t take over.

Farmers milk their cows the first thing in the mornings, so that painting the barn doesn’t take priority of the money-making activity.

Give me the first 2 hours of your day Monday – Thursday and it’s my firm belief that together, we can change the trajectory of your business and your bank account!

It’s not 1 thing, it’s a simple yet focused set of small activities.

When you are ready to see the set of small activities that seriously move the needle, I’ll meet you over here.