Loan Officer Marketing

Having a team that has closed literally over $1B a year time and time again, I’ve learned a thing or two.

One of the biggest lessons that I have discovered is, it’s easier to get people that are referring you a few deals a year, to send you more deals, than getting people who aren’t sending you deals to send you deals.

So it’s way easier to get “them” to send you even more… and I mean like WAY easier.

So here’s the plan:

1. Get a list of all the agents that have referred to you in the last 12 months.
2. Look up their production in one of the programs that shows their “buy side production”. (like MMI or LoanOfficerCRM.ai)
3. If you got a shot of at least 50% of the buy side units they closed, youare in good shape, no need to change anything (this will be rare)
4. If you got less than 50% of the buy side units they closed, this is your easiest and most effective targets to grow your business.
5. Simply call them up, tell them how much you appreciate working with them, and remind them that with your “Follow Up and Refer Back” program,(some of you may know this as our “Golden Eye Opener” program) that you will help them close even more of their current leads by following up on their prospects along with them.

The ”Follow Up And Refer Back” program that is part of the MortgageMarketing Animals system, averages an additional 16 closed deals to refer back to these agents each and every year, and we, of course, are the lender of those deals.

This has been such a game-changer for us, I’m sure it will be for you too.

So just to be clear, I’m not saying not to prospect to agents that you haven’t worked with before, I’m just saying let’s get more from what you already have first.

First = Fast Money ☺

If you are not sure what this killer system is, I’ll be happy to hook you up with exactly how it works (and there is no software or widget to buy).

Just go here and we’ll walk you through it. It just flat-out works ☺

Talk soon.

I just finished reading a study done by Northwestern University that was totally not what I expected, yet it makes perfect sense.

Check this out, this study found that simply sitting within 25 feet of a high performer at work can improve our performance by 15%.

But wait, the next finding was shocking…

Sitting near a low performer decreased performance by up to 30%!

Wow!!!

Come to find out this is called “performance spillover” and is a real thing.

“But wait, Carl, what if I work from home?”

Well, I would argue that this wouldn’t just be for who we sit next to, but who we hang out in online groups, who is on our / your Zoom meetings, who are we listening to, and who are we hanging out with (both during work and after).

It’s never been more important to hang out with the “winners” than it is now, and according to this study, even more important, to remove ourselves from negative situations/people.

So my gift to the industry has been to put together the largest daily gathering of POSITIVE Loan Officer WINNERS every M-F at 8:30 Eastern time for free.

Here’s Where We Meet Each Morning For Free

I’ve often thought that attending this daily meeting of awesomeness is one of the reasons my mortgage team is having a great year closing hundreds of loans each month…

… and now after reading this study, I have scientific proof of it.

So the moral of the story is, win with the winners and YES, it really matters who you hang out with.

Thanks so much for allowing me to hang out with you over the years.

See ya on the morning meeting,