Tag: Loan Officer Marketing

In this blog is a simple email for you to swipe and send to your list of Realtors that you want to work more with.

Let me give you the backstory first…

Years ago, I was meeting a Realtor for our first “coffee meeting”. 
At one point she said, “I’ve got a pile of old leads, but they’re probably dead.”

I said, “Mind if I follow up on a few of them for you?”
She laughed—”Knock yourself out, they’re all ghosts.”

So initially, she sent me 10 of them, and I called them.

And you know what happened?

A few were duds.
But two of them—TWO!—got pre-approved and closed within 60 days.
She handled the buyer side on both deals…
And even landed a listing from one of the referrals.

Let’s just say… I had a new best friend.

And yes, she sent me the rest of her old leads, and all of her new ones going forward ☺

That one simple act turned into a long-term referral relationship—
And a steady stream of closings I would’ve never seen otherwise.

Here’s how you can do the same thing, starting today:

Send this message to a Realtor you like working with (or want to):

——

Subject: I’ve got an idea for your old leads

Body:
Hey [Agent First Name] — do you have a list of leads that ghosted or fizzled out?

If so, I’d be happy to follow up on your behalf and see if I can warm any of them up again.
I’ll be professional, helpful, and if I get anyone re-engaged, I’ll hand them right back to you.

It’s just a simple way I can help you close a few more deals this quarter.

Want to give it a try?

– [Your Name]

——-

That’s it. Nothing fancy.

–Quick win
–Zero cost
–Zero pressure

And it positions you as the kind of loan officer every agent wants in their corner.

Do it today. Be helpful. Play the long game.

Let me know how it goes.

When I was a kid going through school, I had a speech impediment.
I was so embarrassed that I couldn’t talk like the other kids.

Every week, I’d get pulled out of class and taken to a special room where a kind teacher used flashcards to help me learn how to talk.

I’ll never forget her encouragement, support, and kindness.

What pushed me to keep trying wasn’t just the lessons—
It was one of my good friends, Rory.

See, I couldn’t say his name.

And as a kid, that hit me hard.
I wanted to say his name like everyone else.
I wanted to call out to my buddy without feeling different.

So I practiced.
I worked at it.
And one day… I finally started to overcome this handicap!

I’ll never forget the day I said “Rory” the right way—
And could do it on demand from that day forward.

And now… here’s the rest of the story.

That little boy with the speech problem?

He grew up to make his living by speaking.
How ironic is that!!

Today, I talk with loan officers.
I lead masterminds.
I teach to tens of thousands every month.
I coach. I do podcasts.
And it’s led to building a business that’s brought in tens of millions of dollars—and continues to do that today.

All because I kept going—

Even when it was awkward. Even when it was uncomfortable.
I pushed through the fear, with the help of my mentor, that special teacher.

I share this with you to encourage you to keep on keep’n on.

So here’s my question to you:
What’s the thing you’ve been avoiding?

The one you know deep down would grow your business—or even your life…

If you just leaned into it?

• Making calls?
• Following up?
• Doing the uncomfortable?
• Starting conversations with referral partners?

We all have our “Rory moment.”

And your breakthrough might be waiting on the other side of it.

You’ve got this.