Tag: leadership training

Story Selling – The Hidden Superpower of Top Producers

July 7, 2025

Episode 562

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White, dives deep into one of the most powerful (and often overlooked) tools top producers use to stand out—storytelling.

Carl shares the exact 5-step formula he’s used for over 20 years to turn ordinary client moments into unforgettable, trust-building stories that attract more business.

You’ll discover why stories stick while stats slide off, and how you can use this simple structure in your consults, videos, agent meetings, and follow-ups to gain more referrals.

If you’ve ever thought “I’m not a great storyteller,” Carl proves it’s not about talent—it’s about having a repeatable formula that works like magic.

Schedule a one-on-one free coaching call, click here or visit GetMoreLoans.com.

Fix and Flip Loans

July 2, 2025

Episode 561

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl chats with Frank Garay about the growing world of fix and flip loans and how originators can tap into this niche without getting overwhelmed.

Frank breaks down exactly how these loans work, who they’re for, and how loan officers can partner with his company, Lulu Capital, to fund deals they’d usually turn away.

They also dive into qualifying questions, borrower structures, how originators get paid, and why saying “yes” to a flip deal might just keep your referral partner from wandering.

If you’ve ever turned down an investor lead because you didn’t know where to start, this episode is your shortcut to adding a powerful income stream without reinventing your business.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

This changed the way I talk to clients

June 30, 2025

In a world of noise and numbers, people aren’t craving more data —
They’re craving connection.

That’s why social media has taken off like a wildfire… Connection.

And connection doesn’t come from quoting interest rates.

It comes from story.

 “Start telling more stories. Nothing beats the power of a story.”

You can talk about FHA vs. Conventional all day…
But when you share how a young couple with average credit beat the odds, got into their first home, and sent you a picture of their newborn two months later…

That’s when trust is built.
 That’s when people say, “You’re the one I want to work with.”

If you’ve ever felt like your message is falling flat —
This one shift can change everything.

I teach the exact framework for story selling inside our membership — including how to use story in texts, social media, agent convos, and borrower calls.

It’s really the unfair advantage.

Click here to get access for just $97 for the 1st month.

 That gets you an entire month inside the membership.

If you’re not blown away, cancel anytime and keep everything you’ve already downloaded and learned — no questions asked.

Start your $97 trial now

It’s time to stop selling.
Start connecting.

Mastering Your Elevator Pitch To Get More Referrals

Episode 560

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White, breaks down the one conversation skill that can instantly boost your referrals—your elevator pitch.

He shares a simple, proven 3-part formula that helps you introduce yourself with clarity, confidence, and impact—whether you’re at a mixer, on a Zoom, or standing on the sidelines at a soccer game.

Carl explains why most loan officers miss the mark in their first 15 seconds—and how to turn those forgettable intros into door-opening moments.

You’ll hear real-world examples you can swipe, plus tips on tailoring your pitch for social media, referral partners, and borrower convos alike.

If you’ve ever stumbled when someone asked, “So, what do you do?”—this episode will fix that for good.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

What I Learned About Sales From My Cat

June 25, 2025

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White, shares some surprisingly powerful sales lessons—straight from his bald little housemates (yes, his…

Episode 559

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White, shares some surprisingly powerful sales lessons—straight from his bald little housemates (yes, his hairless cats).

You’ll learn why you should never assume someone’s not interested, how consistency beats brilliance, and the importance of focusing your energy on the right people.

Carl also drives home why making the ask—clearly and unapologetically—is what separates average loan officers from consistent closers.

This fun and oddly insightful episode is a reminder that charm, confidence, and persistence are all part of the sales game—so next time you need a little motivation… be the cat.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.