Swamp vs. Well Marketing

In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment. They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.

The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.

Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.

Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year. Steve goes over a specific strategy to market with this. Tune in to hear about it…

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We’re Not Building Tents… We’re Building Castles

Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White is joined by Steve Kyles. In this episode, this duo discusses being brilliant in the basics. Sticking to a consistent plan and doing what works is what moves the needle the most. Tune in to hear how sticking to the plan can dramatically change your business.

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.

New to the Industry? Here’s What You Need to Succeed

On this episode of Loan Officer Freedom, the top podcast in the country for loan officers, Carl White and Steve Kyles talk to new loan officer, Paola Oyarce, who they met on The Loan Officer Breakfast Club the same day!

Steve and Carl invited Paola onto the impromptu podcast so that they could not only help guide her in the right direction in her journey to the mortgage industry, but also help others who are asking the same questions in the beginning.

They’re sharing insights into how to choose a company to work with and what to look for – and certainly what not to look for.

The main points that Carl and Steve stress that you’ll hear in detail are finding a mentor, having a solid training program for lead generation (such as our DSP), accountability, and how to look at basis points at the starting line.  

If you’re a new loan officer or interested in becoming a loan officer and wondering what company to start with or questions to ask yourself before making an informed decision, this is your episode. Tune in to hear the full podcast…

Our coaches are offering free 60-minute coaching calls to discuss other ways to look for the best company to choose or how to know when it’s time to make a change. Schedule your call here.

Qualified Real Estate Agent Partner List

Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White is joined by Freedom Club coach Richard Smith. It’s important to qualify your agents before investing days, weeks, or even months of your time into them. Carl and Richard explain the benefits of qualified agent partners and how you can get a done-for-you list with just one click.

Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.

12M in Volume His First Year In The Business

In this episode of Loan Officer Freedom, the top podcast for loan officers, host Carl White is joined by DJ Fuchs, or what his friends on Loan Officer Breakfast Club call him, ‘Rookie of the Year’.

DJ had an extremely successful first year in the business doing $12M in volume for 2022 and is now on track to close $4.3M in March 2023.

So, how’s he doing it you ask? Tune in to hear how DJ credits his week-to-week consistency and what he feels is the most beneficial activity for his referral partners.

If you are looking to grow your business, but need the consistent activities to follow for a structured plan, jump on a call with one of our coaches and we can map that out for you. <no charge> Schedule Here.

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