How it All Started

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White shares the fascinating journey of how Mortgage Marketing Animals and Freedom Club came to be.

From his initial aspirations of becoming a school teacher to achieving remarkable success in the mortgage industry, Carl delves into the pivotal moments that led to the creation of these impactful coaching and mastermind groups.

Join us as we explore the power of masterminding, coaching, and the invaluable lessons learned from interacting with extraordinary individuals.

Tune in to discover the transformative potential of networking and continuous learning in shaping a successful career.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Are you doing sales activity?

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Kristin Simpson dive into a crucial topic: the distinction between marketing activity and sales activity.

They discuss the importance of focusing on effective sales activities that lead to closed loans, rather than getting caught up in flashy marketing tactics that may not yield tangible results.

Join them as they share insights and real-life examples to help loan officers navigate the balance between marketing and sales activities for success in the mortgage industry.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Do you hate money?

My first branch manager told me one time, “Don’t market to your past database if you hate money, because it will make you a bunch of money”.

25 years later I have discovered he was soooooo right.

I have brought in probably between $50,000,000 to $75,000,000 in income revenue by simply marketing to my databases in recent years.

I’m seeing a lot of loan officers really ramping back up by simply doing that, marketing to their past database.

For example, John Fortener, a loan officer in a small town in Georgia.  Get this, he currently has:

1. 4 pre-approved and looking from his past database

2. 1 past database that let him know today during a phone call that he is looking to sell a couple of his properties, so now John is referring those listing referrals to an agent that refers to him

3. 1 past client referral that is under contract right now and that client has sent John another 2 leads

4. Oh, and did I mention John has 3 new referrals from agents that started referring to him because of the Daily Success Plan that John is now implementing.

5. And he has 3 new deals in the loop to close this month that has listing agents that John hasn’t worked with before, which is yet some more opportunities for John by working the Just Ask Campaign.

See how all of this snowballs?

“From 1 deal we get 2 more” kind of thing.  It’s really just that simple… well, assuming we are following the Daily Success Plan…

Congrats John for taking action and leading by example.

So for all of us, we need to make sure we are marketing to our past database, because it’s likely the easiest loans to get with minimal marketing costs…
… and that’s a beautiful thing!

Inspiring you to achieve what you deserve!

Green Time, Red Time: Maximizing Productivity in the Mortgage Business

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White is joined by his friend Mark Pfeiffer to discuss the concept of Green Time and Red Time.

They share their personal experiences with tracking their daily activities and how it has transformed their mindset and productivity.

They emphasize the importance of being honest with oneself and consistently dedicating time to prospecting and building relationships.

Whether you’re just starting out or looking to improve your business, this episode offers valuable insights and practical tips for maximizing your success in the mortgage industry.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Up while others are down…

I was on a FB group page the other day and saw a post that basically said, “Yeah, I’m down, but so is everybody else…”

I didn’t say anything, as I was a guest on somebody else’s page, and so I didn’t want to be the “troll”, but….

All LO’s aren’t down!  Some are up… and up a lot.

Ouch, the truth hurts…  Or it can be inspiring…. Read on.

I was getting debriefed by one of our top coaches, Doug Cadaret, and he told me that Brian Mozely:

1. Landed 4 out of the top 15 real estate teams in his market who are now referral partners with him

2. In the fist 2 months of the year, he’s already on pace to join our “DOUBLE COMMA CLUB” (those of us that make over $1,000,000 per year in the mortgage business).

3. Recruited 3 LO’s that are closing 10-14 loans per month.  (Top talent loves working with winners like Brian)

The purpose of sharing this with you today is provide clarity of the current situation.

Winners are still winning.

What sets winners apart?

First of all, just knowing that it’s possible.

If we go around thinking that nobody is having success, then we believe it and then will accept that as our truth, even though it’s not the truth.

We have to know the truth that many LO’s are having their best months ever.

Just knowing that encourages the future winners to take action, they learn what action the current winners are taking, and then duplicating that action, thus getting winning results for themselves.

It’s really just that easy.

So let’s raise a glass (of sparkling water) to Brian and thank him for inspiring us, and to congratulate him for taking action.  It’s what the winners do.

Letting you know what is possible, and that you are worthy of what’s possible!