Branch Managers

From 0.2% to 99.8%: Focusing on What Really Converts

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Maria White dive into the crucial topic of where top originators get their leads.

Join us as they discuss the surprising statistics behind lead generation, revealing that a staggering 78% of successful loan officers rely on referral partners, primarily real estate agents, while only 0.2% comes from consumer direct leads.

Mrs. White shares her insights on the importance of focusing on high-converting leads and the pitfalls of chasing low-conversion opportunities.

They also reflect on the differences in lead conversion rates and why it’s essential to prioritize building relationships with referral partners and leveraging your past database.

Don’t forget to visit mmademo.com for free resources on converting more referral partners!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Conversation Formula: How to take advantage of the 78% of loans from Real Estate Agents

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In this video, Carl White shares a clever twist on building relationships with real estate agents!

Did you know that a staggering 78% of loans come from referrals, highlighting the need for loan officer marketing to focus on these connections?

Carl introduces the classic “FROG” formula—Family, Recreation, Occupation, Goals—and adds a new twist with the “L” for Lenders.

Discover the powerful question to ask agents: “What are your expectations from the lenders you work with?”

This simple yet effective approach can help you understand what agents truly want, allowing you to tailor your services accordingly.

Don’t miss out on the opportunity to learn from Carl’s experience!

For more tips, strategies, and scripts – we invite you to a completely FREE DEMO call here.

State Of The Mortgage Industry

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White announces an important event for the mortgage industry!

Event: State of the Mortgage Industry Address
Date: Coming up on Wednesday
Register Here: stateofthemortgageindustry.com

Carl will be hosting an open Zoom meeting featuring a member of the board of directors of the MBA, who will share shocking statistics and expectations for the mortgage industry in the upcoming months and into next year.

With so much change on the horizon, it’s crucial to adapt and learn from past experiences.

This event is designed for all loan officers, whether you’re in retail or a mortgage broker.

It’s a unique opportunity to gain valuable insights without any sales pitch—just pure information to help you navigate the evolving landscape of the mortgage industry.

Don’t miss out! Register now at stateofthemortgageindustry.com and be part of this essential discussion.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Come to find out this actually works…

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So I just got a message from Jennifer Roy, a super cool loan officer out of the Orlando area where she mapped out just how simple closing an extra few loans each month is…  Read on..

Here’s the message she sent:

“Had a call today with an agent for one of my preapproved clients – I met and preapproved this client today (referred by a friend) and called the buyers’ agent to connect after emailing her the preapproval.

I explained when I send updates that I’ll also call every Tuesday during the transaction to give file updates. Y’all – she referred me another buyer ON THE SPOT.

I have never in my career of 35 years had that happen. These scripts are powerful. Work the system, trust the system.

Just for additional clarity – this agent is not in my market, she’s several hundred miles from me, and I have never once spoken to her before.”

First of all, congrats to Jennifer for taking action and being a great inspiration for all of us.

She just reminds me how simple it can be and to just follow the plan.  Sometimes we / I get caught up in complicating the plan, and instead, we / I just need to do what actually works and follow a proven plan that now ten’s of thousands of LOs have started.

That’s it. 
1. Get a plan that is proven and actually works TODAY.
2. Follow that plan
3. Get results
4. Inspire others

Want to see the plan that Jennifer is using as a step by step roadmap, email our office at support@themarketinganimals.com with “Show Me The Plan” and I’ll hook you up.  <no charge>

The Simple Plan of Tammy Saul… Genius!

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Kevin Gillespie dive deep into the three essential steps to achieve your dreams, inspired by a powerful message from their friend Tammy Saul.

They discuss the importance of believing in the possibility of success, overcoming fears, and taking consistent action with integrity.

Join them as they explore how the mindset and support of the people around you can significantly impact your journey toward success.

They also touch on the concept of call reluctance and how to push through it to achieve your goals.

Whether you’re in the real estate industry or simply looking to overcome personal barriers, this conversation is packed with insights and practical advice to help you move forward.

If you’re ready to crush your call reluctance and take your business to the next level, visit crushingcallreluctance.com for more information on upcoming boot camps!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom