Revolutionizing Loan Officer Marketing with Video: Expert Insights

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Steve Kyles discuss the importance of video marketing for loan officers and mortgage professionals.

Carl emphasizes the need for loan officers to utilize video marketing to build personal connections, enhance trust and credibility, and drive social media traffic.

He shares valuable insights on the effectiveness of video marketing strategies, including the significance of audio quality, posting times, and frequency of posts.

He also highlights the benefits of using LoanOfficerCRM.ai for video marketing, providing a platform for loan officers to easily create and distribute videos to their target audience.

Additionally, Carl encourages loan officers to focus on creating valuable and informative videos that resonate with their audience, rather than solely promoting mortgage-related content.

Don’t miss out on these valuable tips to take your video marketing strategy to the next level!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Big numbers from the smallest state…

Congrats to David Liccardi (a leader in the Freedom Club) for going from 3 units in Jan (not shabby at all in today’s market) to closing 13 in April.

David lives in Providence, Rhode Island, and says that tracking, using a VA to help set up meetings with top producing agents, and simply asking for the business has been the perfect trifecta for the explosion in business that he has seen.

Oh, and David is on track to hit DOUBLE the volume and units over last year.

2 reasons I wanted to tell you about this.

1. Let’s help our brother celebrate his victory.
2. To remind us all that our actions dictate our success, not “the market”.

Some LO’s all across the country are having their best months ever, all while some others are having their worst…

… It’s all about the actions that the winners put in place and the lack of “loan getting” action that the ones that are struggling experience.

See, our desire must outtrump our fears. That’s really the name of the game.

Congrats David on having your dreams and desires lead your direction and kicking those fears in the teeth! And congrats on your son’s graduation!! #ProudPapa

Ask for Them!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White focuses on the importance of obtaining great reviews for loan officers and mortgage professionals.

He emphasizes the significance of asking for reviews and providing a formula for clients to follow when leaving feedback.

He highlights the four-part formula for reviews: where the client started, their challenges, how the loan officer helped, and the results achieved.

He also discusses the effectiveness of Google reviews and the role they play in influencing potential clients.

Additionally, He introduces the concept of an ethical bribe as a way to incentivize clients to leave reviews, offering rewards such as books or event tickets in exchange for honest feedback.

Don’t miss out on this episode filled with practical tips and examples on leveraging reviews for your mortgage business success.

Thank you for tuning in and don’t forget to leave your review at support@themarketinganimals.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Balancing Home and Work Relationships

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White shares a life-changing conversation he had with his niece about the importance of distinguishing between roommate issues and marriage issues in relationships.

He emphasizes the impact of maintaining a harmonious home life on work performance, highlighting the interconnectedness of personal and professional spheres.

By understanding the difference between roommate and marriage issues, individuals can reduce stress and improve their overall well-being, leading to enhanced success in their careers as loan officers.

Tune in to discover practical strategies for success in the mortgage industry and learn how to implement proactive activities that drive results.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Cheat sheet of my top 10

If you are a branch manager or thought about being one, I have a cheat sheet of 10 “must-know rules of success” that you can download for free here.

Introducing: “Being a Top Branch Manager: What I’ve Learned!!!”

I’ve spent the last 15 months diving deep into the heart of what it takes to succeed in today’s challenging mortgage market. The journey has been filled with valuable lessons, and I’m excited to share these insights with you.

This 2-page cheat sheet boils everything I’ve learned in running one of the most successful branches in the nation, where my team closes hundreds of loans each and every month.

These aren’t just “ideas that sound great”, they are forged from real-life experiences and hard-earned wisdom. Here’s a sneak peek of what you’ll discover:

The Art of Proper Staffing: Learn why adhering to the “5 to 1” principle is crucial for your branch’s profitability.

Balancing Personal Production: Uncover strategies to maintain personal loan closures while managing your branch effectively.

Recruitment Mastery: Discover the importance of setting clear expectations and minimum production standards for your team.

Daily Accountability: Find out how regular sales meetings can significantly boost your team’s performance.

Pipeline Management: Get insights into the necessity of actively managing your loan pipeline.

…and much more, including key financial insights, recruitment techniques, and the importance of managing activities over personalities.

Why This Guide?

●Real-Time Examples: Concrete strategies and lessons from a real-world perspective.

●Enhance Your Skills: Elevate your management and leadership abilities.

●Drive Your Branch to Success: Practical tips to increase efficiency and profitability.

This guide is more than just advice; it’s a blueprint for success in the dynamic world of mortgage lending. Whether you’re a seasoned branch manager or aspiring to become one, these insights are invaluable.

How to Get Your Copy?

Simply click the link below and tell me where to send your free copy of “Being a Top Branch Manager: What I’ve Learned!!!”. It’s that easy!

Click Here to Get Your Guide

I wish I would have had this when I started! And now you can have it as a free random act of coolness☺.

Let’s embark on this journey of growth and excellence together!

Loan Officer Freedom