Tag: Branch Managers

Not too long ago, my longtime friend Dean Jackson shared something with me that really stuck. 

(If you don’t know Dean—he’s a brilliant trainer in the real estate agent space and has one of the sharpest minds I’ve ever come across when it comes to productivity and marketing.) 

He said: 
“It’s not that people don’t have time. It’s that they’re losing the battle between being proactive and reactive.” 

Man… that hit home. 

You see, a lot of folks I talk to say the same thing: 
“I just don’t have time for everything.” 

But here’s the truth—you DO have time. 
The trick is learning how to spot the Reactive Activators that are hijacking your day. 

Here are the four big ones Dean shared with me years ago. 

1. Email 
How do most people start their day? Checking email. 
But your inbox is a to-do list that other people wrote for you—and it’s hooked up to the internet, which means the rabbit hole is real. 

2. Your phone 
We carry them 24/7. Which means we’re always one buzz away from getting pulled into fire drills and distractions. That puts you in reactive mode fast. 

3. Other people 
People walking by your desk. Quick chats. “Got a sec?” 
All well-meaning… but they can easily take you off track from what really matters. 

4. Your own thoughts 
This one’s sneaky. You remember to call someone… which leads to another task… then another… and before you know it, your whole plan for the day has drifted off course. 

But here’s the good news: 

Once you see these triggers for what they are, you can start building a little buffer around them. You can protect your time and take control of your day. 

And when that happens? 

You stop feeling overwhelmed. You start getting the right things done. 
And yeah… turns out you do have time for everything. 

Thanks, Dean, for this golden nugget. 
And to you reading this—I hope it helps you the way it helped me. 

Hey, if you’re looking to take a real step forward in your business—away from overwhelm and into clarity—I’d love for you to join me at my next Mastermind Retreat.  
 
It’s a small, invite-only gathering at my office where we work together to build out the exact plan top-producing loan officers are using right now to grow. 
 
Check out the details here: www.MasterMindRetreats.com

We all know the market’s not the easiest right now. Inventory is tight. Affordability is a real concern. It can feel like there’s not much to work with.

But here’s the truth:
The loan officers who are winning right now aren’t ignoring these challenges—they’re leaning into them.

Instead of stepping back, they’re stepping forward as educators.

They’re not just quoting rates or processing apps.
They’re guiding buyers through the noise, helping them understand their options, and positioning themselves as trusted problem-solvers.

That’s where the opportunity is.

Buyers don’t need hype—they need help. And when you provide that help clearly and consistently, they trust you. And when they trust you, they choose you.

One example?
First-time homebuyers.

They’re the largest group in the market right now. They’re overwhelmed. They’ve heard rates are too high. They don’t think they can afford it. But they want a home. They just need someone to show them how.

And the loan officers who are doing that—who are leading with education—are not just staying busy… they’re growing.

So if things feel slow, it might not be about the market.
It might just be time to shift your approach.

Be the guide. Be the resource. Be the one who brings clarity.
The deals will follow.

We just released a full First-Time Homebuyer Training inside our platform. It walks through how to attract, educate, and convert this group with tools, scripts, and strategies that are working right now.

Including a complete digital book that you simply take my name and picture off and put yours and or yours and your favorite real estate agent ☺

These are the valuable things that continuously get added to our arsenal of resources in the member site.

To learn all about what’s behind the scenes of our member’s site, schedule a free demo here.