Branch Managers

A buddy of mine, Kevin, made a great point the other day. Check this out…

Although the 13 colonies DECLARED our Independence on July 4, 1776, we didn’t really achieve it as a nation until 1783.

So when we celebrate “Independence Day” on the 4th, that wasn’t the actual day of our independence.

Nope.

Our Country is free today LESS because of the Declaration that was signed in 1776, and MORE because of the 7+ years of war that were waged after it to secure the OUTCOMES of our DECLARATIONS.

Moral of the story – If you make HUGE DECLARATIONS in life (and I recommend that you do), I wouldn’t recommend sitting back then and waiting for them to come true. I’d prepare for the war that will inevitably follow.

Reminds me of Susan Bingman when she told me, rather she DECLARED, she was going to close 8 loans in July. That may not seem like a big deal to many of you, but that was just 2 months ago and the most she had closed in any month so far this year was 2.

We mapped out her Fast Action 90-Day Plan together.

Her results so far, she has 9 set to close in July.

How did she do it?

First of all, she had a burning desire. Then she just simply followed a plan which started with a quick 1 on 1 Zoom meeting, just like we’ll do with you.

Just go here and I’ll set it up for you.

Fast Action 90 Day Plan

So make your deceleration, put together your action steps, and put your boots on, and let’s secure YOUR freedom.

Having a team that has closed literally over $1B a year time and time again, I’ve learned a thing or two.

One of the biggest lessons that I have discovered is, it’s easier to get people that are referring you a few deals a year, to send you more deals, than getting people who aren’t sending you deals to send you deals.

So it’s way easier to get “them” to send you even more… and I mean like WAY easier.

So here’s the plan:

1. Get a list of all the agents that have referred to you in the last 12 months.
2. Look up their production in one of the programs that shows their “buy side production”. (like MMI or LoanOfficerCRM.ai)
3. If you got a shot of at least 50% of the buy side units they closed, youare in good shape, no need to change anything (this will be rare)
4. If you got less than 50% of the buy side units they closed, this is your easiest and most effective targets to grow your business.
5. Simply call them up, tell them how much you appreciate working with them, and remind them that with your “Follow Up and Refer Back” program,(some of you may know this as our “Golden Eye Opener” program) that you will help them close even more of their current leads by following up on their prospects along with them.

The ”Follow Up And Refer Back” program that is part of the MortgageMarketing Animals system, averages an additional 16 closed deals to refer back to these agents each and every year, and we, of course, are the lender of those deals.

This has been such a game-changer for us, I’m sure it will be for you too.

So just to be clear, I’m not saying not to prospect to agents that you haven’t worked with before, I’m just saying let’s get more from what you already have first.

First = Fast Money ☺

If you are not sure what this killer system is, I’ll be happy to hook you up with exactly how it works (and there is no software or widget to buy).

Just go here and we’ll walk you through it. It just flat-out works ☺

Talk soon.