I saw this diagram the other day, and I’ve gotta be honest…
It made me laugh… then immediately feel a little called out.
Ouch!!! right?
I call it “The Alignment Gap.”
Most of us are stuck doing the stuff in the bottom right corner:
Things we do.
Not things we like.
Not things we’re great at.
And not things that make us a lot of money.
Just… things we do.
Because they’re on the calendar.
Because they popped up in our inbox.
Because somebody needs something. Again.
I See It Every Day…
Loan officers with enormous potential, amazing personalities, and rock-solid experience…
…spending most of their day chasing down paperwork, solving fires, overthinking social media posts, or sitting in meetings that don’t lead to closings.
Meanwhile, the work that does bring joy and income: talking to people, building relationships, getting referrals – keeps getting pushed to “tomorrow.”
If you’ve ever felt that, you’re not alone.
But here’s the good news:
You can fix it. Quickly.
The Fix = Alignment
The top-producing LOs I work with, the ones closing 10+ deals a month without losing their minds, don’t work harder.
They work more aligned.
They’ve built their day around the overlap of:
- What they love
- What they’re good at
- What makes them money
Everything else?
They delegate it.
They automate it.
They don’t touch it.
That’s how they get more done, enjoy their work more, and scale faster, without burnout.
So Here’s a Challenge…
This week, try this:
1. Audit your time.
For 2–3 days, jot down what you do and mark it:
- I enjoy this
- I’m good at this
- This makes money
Anything with zero marks? That’s your red flag.
2. Rebuild your day around the 3-circle overlap.
That’s where the magic happens.
3. Get help with the rest.
Yes, it’s allowed.
No, you don’t have to do everything yourself.
Want Help With That?
This October, I’m doing something special.
We’re hosting a small-group Mastermind Workshop in Clearwater Beach, FL.
It’s not a big hotel ballroom.
It’s hands-on, practical, and full of real loan officers doing real business, just like you.
You’ll meet some of my team.
You’ll see the systems I use.
And you’ll walk out with a customized plan to work in your genius zone and scale your closings.
Check it out here: www.MastermindRetreats.com
Spots are limited and this one fills up fast.
If you’re tired of spinning your wheels and ready to build a business you actually love again…
This is for you.
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