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In this Quick Tip, Carl White explains why loan officers shouldn’t choose between online and offline marketing. The real opportunity comes from combining both. He shares how Facebook ads can help you stay in front of your past database, qualified real estate agents, and people who have already visited your website.
Carl also breaks down how targeted ads can create a “celebrity status” effect with agents, strengthen your existing marketing, and keep your name in front of the exact people you want to do business with.
The goal isn’t to advertise to everybody. It’s to stay visible to the right people, in the right places, alongside the calls, emails, and direct mail you’re already doing.
