Having a team that has closed literally over $1B a year time and time again, I’ve learned a thing or two.
One of the biggest lessons that I have discovered is, it’s easier to get people that are referring you a few deals a year, to send you more deals, than getting people who aren’t sending you deals to send you deals.
So it’s way easier to get “them” to send you even more… and I mean like WAY easier.
So here’s the plan:
- Get a list of all the agents that have referred to you in the last 12 months.
- Look up their production in one of the programs that shows their “buy side production”. (like MMI or LoanOfficerCRM.ai)
- If you got a shot of at least 50% of the buy side units they closed, youare in good shape, no need to change anything (this will be rare)
- If you got less than 50% of the buy side units they closed, this is your easiest and most effective targets to grow your business.
- Simply call them up, tell them how much you appreciate working with them, and remind them that with your “Follow Up and Refer Back” program,(some of you may know this as our “Golden Eye Opener” program) that you will help them close even more of their current leads by following up on their prospects along with them.
The ”Follow Up And Refer Back” program that is part of the MortgageMarketing Animals system, averages an additional 16 closed deals to refer back to these agents each and every year, and we, of course, are the lender of those deals.
This has been such a game-changer for us, I’m sure it will be for you too.
So just to be clear, I’m not saying not to prospect to agents that you haven’t worked with before, I’m just saying let’s get more from what you already have first.
First = Fast Money ☺
If you are not sure what this killer system is, I’ll be happy to hook you up with exactly how it works (and there is no software or widget to buy).
Just go here and we’ll walk you through it. It just flat-out works ☺
Talk soon.
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