The Best Marketing Ideas For Mortgage Loan Officers

So often I hear people talking about how loan officers should market or advertise themselves. Typically, it’s half & half…half of ’em say to market strictly online using Facebook ads, Google, Zillow leads, etc. and the other half talk about marketing strictly offline using referral partners, teaching classes, in-person relationship marketing methods, etc. What do you think? Is it better to market online or offline?

The one thing I don’t hear loan officers talk too much about is marketing to their database. Let me ask you this if I told you, you could get an extra 2 – 3 loans per month from talking to people you’ve already done business with, would you believe me? I’ve found that one of the most effective ways to get more deals, like, right now is to market to your database using both online AND offline marketing methods!

In this video, I literally walk you step by step on how I personally market to my database in my branch and how we average 1 – 3 closings PER MONTH for every 100 people in our database. So if you have, let’s say, 300 people in your database you could potentially see 3 – 9 closings per month just from marketing to your past database. Click here or the image above to watch the video, and I’ll see you on the inside.

Managing The Stress- Episode 21

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Managing The Stress

In this episode, Brady Webb chats with us about how he unwinds before his day even begins, which has helped him see impressive growth in his business while keeping his stress down.

Brady’s 3 Steps to less stress:

  • He goes to the gym first thing in the morning, 30-45 minutes max.
  • He has a team in place at the office to solve the daily minutia.
  • He is closing more loans, which actually gives him less stress.

After listening, schedule your complimentary strategy call to get even more scripts and a detailed step by step plan mapped out just for you at www.LoanOfficerStrategyCall.com

Hierarchy of Leads- Overcoming Call Reluctance- Ralph Watkins

So, I recently got a call from a client who said, “Man, I’m really struggling today.  It looks like my call reluctance is rearing its ugly head….again.”  ☹   Since most Loan Officers deal with call reluctance at some level, I thought it would be good to share an idea that has coalesced into a guiding principle.

I asked, “So, what is at the heart of your call reluctance?  Is it a fear of all calls or ‘just’ a fear making cold calls?”  She said, “I really hate making cold calls.”

As an aside, if your call reluctance is a fear of making ANY phone calls, you may need to reconsider whether this is the profession for you.  If you fear making cold calls, which is really the fear of rejection, take heart, you’re in good company and depending on your situation, you may be fretting over nothing.

“Fair enough,” I said. “I’m just curious. How many loans with contracts do you currently have in your pipeline?” “About 12,” she replied.  “Cool,” I said. “Do you remember that ninja system we have for marketing to your pipeline, which, by the way is your number one source for new business?”  “Yes,” she replied again. “Great!  Have you made those calls for this week?” I asked. “Well, no. Not yet.”
“Ok, well whom should you be calling first for more business?  Is it people with files in escrow in your current pipeline who actually WANT you to call them, or people who don’t know you, aren’t working with you and want you to just leave them alone?  ‘Uh, well clearly, the people in my pipeline,” she answered.

“That’s right!” I continued. “Now, after your pipeline, your next best source for business is your past client database. Are you totally current with your quarterly calls, your monthly mailer and your weekly emails to your database?”  (pause) “….uh, no.”  “Ok, so same question, whom should you call first for more business?  Is it people that you have already helped and know how awesome you and your team are, or people who have never worked with you and don’t know what you can do?”  “Well, it would be the peeps in my database,” she answered again.

Ok, good.  Now let’s talk about Realtor calls.  Why do we even make them?”  She answered, “So that we can book face to face appointments to create new referral relationships.”  I said, “Correct! Now, who is it easier to get to meet face to face with you, Agents you know or Agents you don’t know?”  “Agents I know, of course,” she said. “Right.” I continued. “So, who should you be calling first for appointments?”  “Agents I know.”

I then asked, “Do you have any issue calling Agents you know and inviting them to coffee?” “Nope.”
“Ok, well you’ve been doing loans in this town for over 20 years. You must know dozens of Realtors.” “I do,” she agreed.  “Perfect,” I said. “So, using our Thor’s Hammer system for reaching out to Realtors, if you call through your known Agents first, you’ll likely never even get to the ones you don’t know.”  She responded “Wow! I guess I never thought of it that way.”

So, in summary, FIRST we call though our pipeline, THEN we call through our database, THEN we reach out to our known Agents.  After these calls have been completed, then in your spare time, if you feel like it, you can make cold calls to unknown Realtors. 😀    Understanding this Hierarchy of Leads and using it to prioritize your calls really can help you overcome call reluctance.

Now, what if, on top of having call reluctance, you’re brand new in the business (or just returning), have no pipeline or database and you don’t know anyone?  The good new is that we have an excellent strategy for working with Title Companies to generate an unlimited warm list of producing Realtors who are expecting your call.  The bad news is that that will have to wait for a different post, OR if you’d like that information sooner, why not click the banner on this page to schedule a free strategy call?  In addition to that strategy, we’ll help you take an inventory of the business assets you have and then map out a blueprint to help you move forward by using what you have to get what you want.  You may discover that your call reluctance is “much ado about nothing.”
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An Actual Plan For Your Epic 2018- Episode 20

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An Actual Plan For Your Epic 2018

In this much anticipated episode, Eddie Fooshang will walk you through how to put together an epic plan.

Most loan officers do the ol’ “I’m going to double my business” kind of thing with no actual plan, so of course it doesn’t work out year after year.

This episode will put an end to the madness and put you on your journey of awesomeness!

After listening, schedule your complimentary strategy call to get even more scripts and a detailed step by step plan mapped out just for you at www.LoanOfficerStrategyCall.com

The 3 Freedoms- Episode 5

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The 3 Freedoms

Gaining control of these three areas of your business isn’t just some mirage in the distance; it’s a completely attainable goal that’s essential to finding the freedom you deserve in your business.

In this episode, we’re joined by my very good friend and Freedom Club coach, Ralph Watkins. Ralph and I break down the specifics to creating freedom within your business to give you a new perspective on what success really looks like.

Go here to listen right now at: (Get it on iTunes here or Download it here)

Here’s a glance at what Carl and Ralph discuss in this episode:

  • 3 types of Freedom: Time, Financial, and Relationship
  • Creating balance by setting new standards
  • The key to creating a sustainable business
  • The importance of having an abundance mentality
  • Applying Parkinsons Law to increase productivity
  • And much more!!

If you have questions about this topic, set up a free strategy call with one of our coaches at loanofficerfreedom.com/strategycallrequest