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Hierarchy of Leads- Overcoming Call Reluctance- Ralph Watkins

So, I recently got a call from a client who said, “Man, I’m really struggling today.  It looks like my call reluctance is rearing its ugly head….again.”  ☹   Since most Loan Officers deal with call reluctance at some level, I thought it would be good to share an idea...

To Build a Fire- Ralph Watkins

One of my fondest memories of my father was his love of camping. We had a huge green army tent that could sleep our whole family of seven plus assorted cousins and friends. We camped regularly at several locations in Michigan and Central Florida where I learned about...

About Me Samples

Did you know that the “about me” is the number one thing clicked on for loan officer websites? Most LOs absolutely blow this golden opportunity by talking about their company, or even worse, talking about loans. People click on your “about me” because they want to...

How to Deal With Low Inventory-Ralph Watkins

Our organization has the privilege of helping hundreds of Loan Officers build their businesses on a full-time basis. Being in this position allows us to keep a pulse on emerging trends in the mortgage industry. We can see challenges coming from a long way off and...