OK, this is going to get a little weird…
Google often knows if you answer your phone or if it goes to voicemail…
Yepper, they often know way more about you than you may have thought.
See, companies share info and such.
but it gets worse…
If your voicemail is what often picks up instead of you, google penalizes you on your Google search and rankings.
“So is this really a problem Carl?”
ummmm, yeah, it’s a huge problem, read on…
You see, any time you are referred or somebody sees your social media post, or is interested in the services that you offer, many of the times they will go to Google for validation of who you are.
And if you show up way down the list (or not at all), that’s a real problem.
We actually get a fair amount of loans each month from people finding us on Google, and right now we aren’t getting those from paid ads, it’s from Google searches…
… and part of that is because we actually answer our phones. And when I’m busy, an assistant or an answering service (that doesn’t sound like an answering service) answers it for me.
In my case, my business lines don’t even have voicemail set up. We literally don’t have it because either somebody in the office or an answering service picks up on EVERY call.
Just as an FYI, a study showed that 79% of the loans were closed with the loan officer they talked to.
Wow!! That’s a HUGE number. 79%!!
Sooooo, what do we do with this info?
Get a team, or work with somebody who has a team that can help with these kinds of things.
The days of the “1 man band” or “1 woman band” have been over for about 3 years now.
It’s these seemingly small things that can make all the difference.
The good news is, answer your phone and you will likely have a 79% chance of closing those that end up financing a home or refinancing their current deal.
Those are some good odds!
Powered by: Mortgage Marketing Animals
Important Links