I used to think my job was “loan officer.”
I thought marketing was something you squeezed in when you had the time… or when the pipeline was running low.
Wrong.
The marketing is the job.
Think about it — if no one knows you, trusts you, or hears from you regularly, it doesn’t matter how good you are at the mortgage side. You can’t help people you never meet.
The turning point for me was when I flipped the order:
- Marketer first – building relationships, making calls, following up, staying visible.
- Loan officer second – once the leads came in, then I got to do the mortgage magic.
The thing is, the best time to market is when you don’t “need” the deals. That’s how you avoid those feast-or-famine cycles.
So today, block the time. Make the calls. Send the notes. Do the follow-ups.
Every day. No exceptions.
Because when you see yourself as a marketer who happens to do mortgages… the game changes.
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