The other day I bought some peaches. When I took them out of the package, they were rock hard, nowhere near ripe.
That’s when the lovely Mrs. White told me a little trick: “Put a banana in the bowl with them.”
So I did. And sure as the world, the very next day those peaches were noticeably softer, sweeter, and ready to eat.
Apparently bananas release something that speeds up the ripening of other fruit.
Now here’s why I’m telling you this.
When you market to your past database, don’t just send dry mortgage info. It’s too boring. People will tune it out.
Instead, add in little life hacks, simple insights, or small secrets, just like the banana with the peaches. It makes people perk up. It keeps you top of mind. And then, at the end, drop in a simple call to action.
We’ve seen over and over that this is one of the most effective ways to email and market to your past database.
Here’s why it matters:
- If you’ve got 300 people in your past database…
- You should be closing 3 loans a month as a minimum just from that.
- At $3,000 a loan, that’s $9,000 a month — or $108,000 a year.
And if you’re not seeing that right now, you’re leaving money on the table.
So here’s what we’ll do:
We’ll help you map out your entire past database marketing plan.
We’ll show you what to send, how often, and what to include so you get results.
After all, every $108,000 helps…
And yes, we’ll make sure you’re weaving in little “banana & peach” moments that grab attention.
Go to GetMoreLoans.com and we’ll walk you through it.
Because closing more loans doesn’t always mean working harder, sometimes it’s just about adding the right banana to the bowl.
Help You Win Even More,
Carl White
PS. Small touches matter more than you think. One quick story, one simple hack, one unexpected insight can ripen a relationship faster than a hundred generic “mortgage updates.”
Let’s build your plan together: GetMoreLoans.com.
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