Episode 614
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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with John King of California Dream for All to uncover how consistent YouTube content became a reliable source of business without chasing viral status. John walks through his early years of dormant video output, the shift to intentional content, and the moment he started seeing real production from his videos.
You’ll hear why focusing on a specific avatar and carving out niche channels helped YouTube’s algorithm work in his favor, how longer-form videos outperformed flashy short clips, and how video fits into a diversified business model without replacing core referral and database strategies.
John also breaks down how he integrates weekly content into his agent outreach, what metrics matter (and which don’t), and why persistence beats perfection when building an audience that converts.
If you want a grounded, real-world approach to using video and YouTube to grow your mortgage business sustainably, this episode delivers actionable insights beyond the hype.
Click here to check out John King’s California Dream for All YouTube channel
