Episode 598
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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Rebecca Bernard, the executive assistant behind one of the most productive mortgage branches in the nation, closing nearly $400 million a year. Rebecca shares how she supports branch manager Jim Reed both personally and professionally, taking everything off his plate that does not generate revenue so he can focus entirely on growth.
You will hear how Rebecca manages finances, schedules, communication, tech issues, branch operations, event planning, coaching logistics, and even borrower intake in her earlier role, freeing up massive time for the entire branch. She explains what traits to look for when hiring your first assistant, why green and eager often beats experience, and how the right support person becomes a true profit center instead of an expense.
Carl and Rebecca break down why top earners almost always have this level of help, how assistants keep loan officers focused on prospecting instead of distractions, and why the most successful leaders build their team before they think they qualify. If you have ever wondered when it is time to hire help or how much it could change your life, this episode lays it out clearly and simply.
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