Tag: mortgage industry

I’m currently at 36,081 feet and streaking across the sky at 537mph and I thought I would drop you a quick note.

This came up in a recent support call, and I thought it might be helpful to pass along to you—especially if you’re pushing to grow past 4, 5, maybe even 10 loans a month.

Here’s the question:
“How do top-producing loan officers attend all their closings and still grow their business? Isn’t attending the closing a top money-making activity?”

Fair question.

Here’s the honest answer:
They don’t go to every closing. And neither should you.

Now I get it—closings feel like a big deal. They’re exciting. You’ve worked hard. You want to be there.

But here’s what the pros know:
Closings are the reward, not the opportunity.

The real money is made before the closing—when you’re prospecting, having referral conversations, and building your pipeline.

If you’re attending every single closing, you’re probably not doing enough of those things.
That’s a hard truth, but a helpful one.

Top producers—folks doing 15, 20, even 30+ loans a month—don’t have time to attend every closing. Sometimes they have two or three in one day, maybe even at the same time.

Instead, they have a system:

• A team member attends the closing and represents them with class.
• Or they send a short, heartfelt video to the client. Maybe a quick thank-you call.
• For VIP clients or special circumstances? Sure, they might show up in person. But that’s the exception, not the habit.

And here’s something else the pros never wait on:

They don’t wait until closing to ask the listing agent for referrals.

That ship sailed 4 weeks ago.

The smart LOs—our LOs—make contact on day one.

The same day the contract comes in, they call the listing agent, introduce themselves, and start building that relationship.
They use a simple script to turn that first touch into a future deal.

Because once the closing happens? You’re old news.
The agent’s already knee-deep in the next deal. And the next LO that called them first.

So if you’re wondering how to scale without sacrificing service—this is it:

Spend your time where it pays off the most…

…And have a system that makes the client feel like you were at the closing, even if you weren’t.

That’s how you go from good… to great.

Just wanted to share something that fired me up…

One of our longtime private coaching members, Tammy Saul, texted me this the other day:

Just in case you missed that:

“Closed 67 loans in May for just over $23 million…

$500k in revenue, $200k in expenses.

Already have 55 loans in process for June.”

And keep in mind, that’s not a team of 5 loan officers, or even 3.

That’s her own personal production, just her and her assistants.

Now, I’ve known Tammy a long time. I’ll tell you what this wasn’t —

It wasn’t luck.

It wasn’t the market.

It wasn’t some magical lead source.

It was structure.

It was systems.

It was having the disciple to do the things that work, day in and day out.

What I love most is that she doesn’t look for shortcuts—she builds.

She leads.

And she’s showing the rest of us what’s possible when we stop overthinking and just take focused action every day.

Nothing fancy, no magic beans, just a burning desire and focusing on what actually works.

The truth is… most loan officers are only missing one or two pieces.

Tammy just happens to do those pieces every single day.

My homie, Perry, shared a thought provoking story on the Breakfast Club.

Steve Jobs once said the most efficient animal in nature is the condor.

It uses the least energy to survive — flying high, gliding smooth, mastering its environment, it kind of cheats though, using the wind as power.

Humans?
We rank 19th on that list.

Until you give us a bicycle.

Then we become the most efficient species on the planet.
Because tools matter. The right ones multiply your potential.

And in this market, you don’t need to push harder — you need a better bike.

I want to show you one of the most powerful tools we’re giving loan officers right now.

It’s called the Follow Up Refer Back strategy.

It’s a killer way to:

·         Meet new agents

·         Give them referrals that actually close

·         And do it without spending a dime on leads

Want to see how it works?

Book a quick call with our team here — and just ask to be shown the Follow Up Refer Back strategy.

[Book your call now]

This one strategy could become the “bike” that changes everything for you.

There’s nothing to register for, no sales funnel, no hidden Call To Action.

Just one simple message:

I’m rooting for you.

That’s it.

Whatever kind of day you’re having —
Whether your inbox is full of pre-approvals…
Or full of fires to put out…

Whether you just had a great win…
Or you’re wondering how you’re going to make it to Friday…

I see you. I get it. And I’m in your corner.

You don’t need to prove anything to be worthy of encouragement.

You don’t need to hit a quota this week to matter.
You don’t need to close 20 loans this month to be worthy of respect.

Sometimes, we just need someone to remind us:
You’re doing better than you think. Keep going.

So no homework here.
No worksheet. No webinar. No calendar link.

Just this:

You matter. You’re needed. And I believe in what you’re building.

Here’s a small end-of-day routine that helps me stop bringing the business to bed with me (so I can actually sleep at night).

Years ago, I’d lie there at night, staring at the ceiling, running through every task I didn’t finish:

Did I return that agent’s call? What if the Smiths’ appraisal comes in low? Should I have followed up with that hot lead?

One night around 2:30am, I got out of bed, opened my laptop, and the lovely Mrs. White, half-asleep, asked:
“Are we really doing this again?”

That hit me.

I was never shutting off.

Now I’ve learned something:

High performers don’t just start strong — they finish well.

So here’s my shutdown routine I do every day:

1. Write down the 4 most important things for tomorrow
(I pull these off of my Brain Dump Daily sheet)

Not a full to-do list — just what moves the needle for me the most.
I do this before I log off, so my brain doesn’t have to keep track overnight.

2. Clear the digital clutter.
Close out all browser tabs.
Log out of email.
Power down if you can.

It’s a signal that the workday is done.

3. Send one thank-you message.
A borrower. A realtor. A teammate. Doesn’t matter.
Ending the day with gratitude resets everything.

Is this a cure for stress and sleepless nights?
Not exactly.But I’ll tell you this — I sleep better now.
And more importantly, I show up stronger the next morning.

You did enough today.
You are enough.