Marketing Strategies For Loan Officers

We all know that to close more loans in less time will require help. 

The key to this is asking ourselves “Do I have the right person helping me?”…

…or if I’m interviewing somebody to help me, what’s an indication that I’m talking to the right person?

Here’s the secret question I ask…

I look at every key person on my team and ask this question:

“If this person worked for my competitor, would I be worried?”

If you wouldn’t be, then that individual is probably not as talented as you may think.

Then, ask yourself this question about every employee / team member / assistant that is currently working with you now:

“Knowing what I know now, would I hire this person again today?”

If the answer is no, then you’re probably just holding onto them because of the perceived pain of letting them go.

It can be a tough situation when it’s time to let someone go, and if it’s someone you have had an ingrained relationship with that you’ve built over many years.

It can be like a psychological trauma bond, and these dysfunctional relationships tend to show up in the workplace.

When this happens, we can end up taking care of incredibly toxic people and we don’t even know it until someone points it out.

However, rotting food doesn’t get better with age – it gets worse.

I know this may be perceived as a painful topic, letting it fester will be far far more painful in the long run (and short run).  If you have something to fix here, fix it today! 

If you find yourself currently working without an assistant, one that does all those things you don’t like doing… cold calling, chasing conditions, and / or putting out fires…


Biggest no-brainer ever..

Here’s a simple question that can free up your time and help you achieve more success…

“What do I need to cut loose?”

For example:

If you don’t cut loose certain people on your team, or certain borrowers, maybe even a “referral partner”, you’re actually wasting their time (and yours)… 

…And what’s worse, they could kill your efforts to bring in more loans yet have less headaches.

If you don’t cut loose from certain places, you’re being held down from a greater level of success or may not ever be able to achieve your greatest potential and live the life you were meant to live.

If you don’t cut loose certain habits in your life, you’re unnecessarily causing yourself anxiety, frustration, and negative outcomes. And what’s worse, they could kill you…  Trust me, I’ve had some doozies in my past.

What in your life do you need to cut loose because it will cause you serious damage in terms of money, stress, wasted time, reputation, or progress?

It’s important to realize that cutting people loose frees them. Cutting mediocrity and negativity loose frees YOU.

Come up with at least 5 things in your life that you need to cut loose, or they will drag you down.

Remember: You don’t need to tolerate mediocrity.

Once you’ve determined what you need to cut loose, here’s the next question:

“What am I best at?”

This is the question that really could transform your life. Why?

Because your life then becomes focused on what you’re best at.

Cutting the nonsense out of your life and focusing on what you’re best at multiplies your life in so many positive ways.

We may think when we cut these things out that we have less, but we actually have more… much much much more..

It happens through simplifying your life.

Talk soon!

Carl White