Marketing Strategies For Loan Officers

Top 3 Pieces of Advice for Loan Officers from a Seven-Figure Income Pro

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White interviews Chris Haynes, a seven-figure income loan officer, to discuss valuable advice for loan officers.

The conversation covers essential topics such as making daily calls, building a strong database, and mastering loan processes.

Chris emphasizes the importance of prospecting, working with referral partners, and maintaining relationships with real estate agents to generate leads and close more loans.

They also touch on the significance of effective mortgage marketing strategies, including utilizing social media wisely and focusing on high-quality referral partners.

To connect with Chris Haynes and learn more about his successful strategies, you can reach out to him via email at CHaynes@prefergreat.com or by phone at 615-945-3994. Remember to text him first to ensure a prompt response.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

The 3 Things I learned from Kevin Broughton

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Kevin Broughton discuss valuable insights and lessons learned from their experience in building successful branches in the mortgage industry.

They emphasize the importance of proper staffing, efficient management, and the significance of having a structured team to support loan officers.

They also highlight the challenges faced by loan officers and branch managers in terms of staffing, prospecting, and managing activities effectively.

The conversation delves into the necessity of having assistants from day one to support loan officers in closing more loans and focusing on revenue-generating activities.

They stress the importance of managing activities rather than personalities, ensuring that the team is aligned with the goals and standards set by the branch manager.

Additionally, they touch on the impact of efficient staffing on branch profitability and the role of mentors in guiding loan officers towards success.

For more insights and to learn how to optimize your branch’s performance, visit meetupwithkrista.com to schedule a consultation with Carl or Kevin. 

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Clean bathrooms = More loans closed???

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Ok, this may be the weirdest message I’ve ever sent to somebody, but it’s a message that really needs to be shared. 
 
I went to this gas station the other day while driving to Daytona Beach.  The name of the place is Buc-ee’s.  This was not your normal gas station, as it was about 80,000 square feet of a 7-11 type of place and has 104 gas pumps (yes, I counted).  
 
Picture a gas station the size of a Walmart.  It was incredible. 
 
And the place was PACKED!!  There were literally hundreds of people walking around this mammoth 7-11 store.  I had never seen anything like it. 
 
Being the marketer that I am, I started asking random people inside, why they stopped here for gas and refreshments instead of the Chevron station right across the street.  (it certainly would have been a lot easier going to the smaller place, less congestion, shorter lines, and quicker to get in and out). 
 
Out of the 6 random people I asked, most said the same thing… 
 
“This place is known for having super clean bathrooms.” 
 
Come to find out there is an entire chain of Buc-ee’s (primarily in Texas and Florida for now), and come to find out, clean bathrooms is what they are famous for… 
 
… and apparently, because they are known for something (bathrooms in this case), they are absolutely crushing their competition and making money hand over fist. 
 
So it got me thinking, “What am I known for?” that can create raving fans. 
 
For me personally, I’m known for “helping loan officers and branch managers work toward a 7-figure income and beyond, while taking evenings and weekends off.”  
 
And then in my mortgage branch, for our Realtor partners, we are known for referring deals back to them using my patented “Follow Up and Refer Back” program for our real estate agents. 
 
The more people know that, the better I am and the better “they” are too. 
 
So I’m writing this today to remind you, that you HAVE TO have a process or result that YOU ARE KNOWN FOR. 
 
It’s a big deal to identify what it is, and then think of cool ways to get the RIGHT people to know that. 
 
It’s a very big deal to do that. 
 
Ok, well I took a leap of faith that we are good enough friends that I could send you a message about bathrooms and Buc-ee’s ☺ 
 
Cheers! 
 
Carl White 
 
PS.  If you want help with picking out “What you are known for…”  
 
..or when you are ready to see what mine is and how we attract referral partners with our Follow Up and Refer Back program (that costs $0 to do), just hit me up here and I’ll get you hooked up to walk through it <no catch> 
 
Just put in the comment on that page “Tell me about Follow Up / Refer Back” in the comment section.  That will be a very very good use of your time.

Winning the Day: The Power of Daily Routines and Healthy Choices

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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Chris Johnstone discuss the importance of implementing a healthy lifestyle for loan officers to enhance their energy and productivity.

They emphasize starting the day with a positive routine, such as exercise and healthy eating, to boost performance in the mortgage business.

They also mention the significance of self-care, positive mindset, and daily routines in achieving success as a loan officer.

They highlight the benefits of starting small, making gradual changes, and focusing on self-improvement.

Additionally, they introduce the concept of leveraging Google and AI technology for free referrals in mortgage marketing, providing valuable insights for loan officers looking to enhance their lead generation strategies.

Don’t miss out on valuable insights and practical tips shared in this episode! Tune in now to discover how to enhance your lifestyle as a mortgage professional.

To learn more about getting referrals from Google and AI, visit TopLOAI.com for further information and resources.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom