How to Take It from Lead to Close The Right (And Easiest) Way
· Learn the ins and outs of the four main areas of business
· How-to build a “Clear Mortgage Plan”
· Set your process to be effective and productive
· Adjusting the mindset that more leads solve all problems
· Tracking processes for who, what, when & where
Last week we had a couple hundred LOs learning from each other at my 2-day boot camp. One of the things we talked about during a break was…
ICE
It’s a way to determine whether or not to work on a new project. You know, working on a way to get more leads or working.
You see, there are so many “good ideas” thrown around these days, that we have to make sure we stay focused on those few things that actually work.
Here’s what ICE stands for.
Impact
Confidence
Easy
This is the filter I use to decide whether or not to start a new project.
IMPACT: Once this project is completed, what is the projected impact that the results are likely to have?
In other words, are the results of this project going to “move the needle”?
CONFIDENCE: How confident am I that I will get the desired results mentioned in the IMPACT statement?
This is actually pretty easy… assuming you are hanging out with the right people.
You see, all I have to do is see what some of our Freedom Club members are doing, look at what they are doing, then copy their actions.
When I copy what somebody is doing, I’ll get the same results.
I stay away from unvetted FB groups and such. I see some people giving all kinds of advice when in reality, they have a “struggle bunny business” themselves.
So be very careful on this one and just simply copy the winners.
EASE: How easy will it be to complete this project?
To be more precise, it’s really asking how easy it will be for my team to complete the project.
See, they have different skills than I do. Some of the things that I think are hard, they think are easy… and vice versa.
So the more complete question is, “How easy will it be FOR THE RIGHT Person to complete this project?”
I measure all of these on a scale of 1-10. For me to work on a new project, it has to rank an 8 or above on all 3 scales.
So it has to rank “8” or above on expected impact, “8” or above on my confidence in the results, and “8” or above on how easy it will be (1 being very difficult and 10 being super easy).
Put this little exercise to work and you’ll find yourself working on extremely useful projects that provide many new closed loans, and it’ll be easy to do.
We often think that massive results must always take “hard work” and “grind”.
If you find yourself grinding, it’s likely you are doing it wrong…
If you want some help on planning out a new project or help on deciding what new “loan getting” project to work on,
hit me up here and I’ll hook you up.
So a loan officer in my Freedom Club sent me 98 cents, but there was a very good reason he did that…
It’s because he made $64,239.98 for the month as W-2 personal income.
Watch this short video to see how we mapped it out.
Pretty darn cool stuff here!
Spoiler alert: It shows a simple way to map out 32 loans for the month.
On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers, I’m joined by my friend and Freedom Club member, Landy Garcia.
Landy has built a world class team by learning that being aware of the boiling point during your mortgage business growth, helps you know when it’s time to hire.
He explains that when he started the increase from 5 to 7 loans per month to 10 to 11 loans per month, that’s when he felt the impact of not being able to do it alone.
Using the Axe of Freedom that Mortgage Marketing Animals has taught him in his coaching journey, he targeted certain areas where he needed help. That’s where the roadmap to success began, giving him more time with his family and to do the things he loves to do.
To learn more about the Axe of Freedom and building a dream team, connect with us one on one for a free coaching call with our top strategist. Schedule Now <entirely free>
On this episode of Loan Officer Freedom, the #1 podcast in the world, I’m joined by Adam Crosley out of CrossCountry Mortgage-Team Crosley, located in upstate New York.
Adam has built a team that takes on certain parts of the transaction process so that it is streamlined to be consistent and focused. This has allowed his mortgage business to pull in over 100 leads and 30 closings per month.
We’ll run through processes that he and his team use to automatically reach out to his database, and you’ll hear how he really puts in effort to build relationships.
If you want to learn more on how to structure your team for better results, schedule a complimentary strategy call today with us.
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