Tag: Loan Officer Marketing

Video Continues to Be Front and Center

December 20, 2021

Listen in to the #1 podcast for loan officers in the country, Loan Officer Freedom, and join me as I chat with a very good friend of mine who also happens to be an advisor here at The Mortgage Marketing Animals, Ginger Bell.

Ginger and I recently co-wrote the book titled ‘Leadership Video Planner’, which lays out the a-z’s of how to make video, what to make videos about, and how to use those videos the most efficient way possible.  Within the pages of this book, we drop 52 ideas and topics for video creation. And as an act of coolness, we will even be sending you emails with examples of those ideas with purchase. Get your copy at www.LeadershipVideoPlanner.com. 

Studies show that video has taken over the digital world by bringing celebrity status to those that use it in the simplest ways possible. Gone are the days of an elaborate studio, excessive makeup, or even a perfect script. It’s all about being real, human, and who you are. 

Video not only humanizes you, which is a large part of building relationships in the mortgage business, but it allows people to get to know you even though you don’t know them (yet).

You’ve got to tune in to hear why I feel this is one of the most powerful tools I’ve ever used and why I believe Ginger and her incredible knowledge is a gift to the mortgage industry. 

Learn more about how you can use video in your marketing. Schedule a free call here with one of our coaches.

The Realization Behind Firing Someone

December 17, 2021

If you need help planning out your next 90 days set up your 1:1 call now:  Schedule Here

Did you know Carl washed eggs for a living when he was younger, and his boss gave him the little ole’ pink slip? Well, you have got to hear this personal story he candidly shares about how that ended up being a series of events in what was to come for his life. If somebody’s not working out for your business, it’s likely that it’s not working out for them either. You could actually be holding them back from finding what they are indeed great at.  

About Us:
Mortgage Marketing Animals is a Mortgage Coaching Program dedicated to helping Loan Officers. Learn more about Mortgage Marketing Animals at www.MortgageMarketingAnimals.com


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Business as Usual While the Wheels Are Turning

December 13, 2021

Ever wonder how to run a business from the mountaintop? Or even while you’re literally on your way to the mountain top? Well, then, you are in for a treat. On this episode of Loan Officer Freedom, the #1 podcast nationwide for loan officers who are looking for more guidance and mortgage coaching to be successful, I’m joined by a top leader of the Freedom Club, Roger McGuire. 

Roger and his family travel with their 5th wheel to places near and far across the beautiful country, all while keeping his business running smoothly. Want to know how? Funny you should ask…

We talk about how he has built the foundation of genuine relationships to be able to continue the referral partner communications and active business. He credits his phenomenal team for the processes and focus they have mastered for their mortgage transactions.  

Tune in to hear how cool it is to be able to live the way he is living and. most importantly, how you can get on the road to freedom! 

Act of coolness > free of charge coaching call > schedule here 

Question about lead generation

December 6, 2021

Let’s face it, the loan officers that focus on lead generation instead of “chasing bank statements” are the ones that make all the money.

A member of our Mortgage Marketing Animals (and a super cool and smart guy) asked a great question the other day, and I thought I would share his question and my response.  I think you may find this helpful.

His great question:

“In the past I used an online service to help drive consumer direct business, and it ended up being more of a headache than what it was worth….

The idea of being able to provide my realtor partners more leads, and drum up extra business could be worth it. But I was wondering if some fellow animals had any experiences or tactics they want to share.

I like to come at my business from every angle, if it gives me a few deals and keeps a few realtors happy, why not?”

My response:

“Here’s the thing, I work with already successful agents.  They don’t need me to give them leads because they already have listings that do that.  People looking to buy houses generally call agents first, not LO’s.”

“The top 3 complaints of Realtors about LOs are:
1. Don’t close on time
2. The LO doesn’t inform me what’s going on with the loan
3. The LO doesn’t follow up on the leads I give them.”

“The top agents don’t complain that the LO isn’t giving them leads.  Only the struggle bunny agents complain about that.”

“Solve those top 3 complaints, and you will have a very robust business with an army of agents giving you the leads that they already have.”

“#SwimDownstreamNotUpstream”

So do we give Realtors leads?  Of course we do.

When we market to our past database, we refer them back to the agent that referred them to us in the first place.

When our past database refers us to a friend, family member, or a co-working that is looking to buy or sell a home, of course we refer them back to the agent that introduced that person in the first place.

But understand, it’s been my experience (in helping to build a multi Billion $$ lending “empire”) that simply sticking with the main 3 things has been the thing that has really moved the needle for me and the LOs and branch managers on our team.

Most everything else is a distraction and perhaps a feeble attempt to sell us something that we may not even need.

Do those 3 things first THEN we can look to add to those things.

Just sharing my thoughts in hopes of relieving you of what may be unnecessary stress ☺

How-to Get Loans from Open Houses

Join myself and Steve Kyles as we clearly lay out the action plan for how to get loans from open houses, even when the top producers are not sitting it. 

Tune in to this impactful episode of Loan Officer Freedom, the #1 podcast for loan officers in the world. I’m sharing the simple and secret strategy that I came up with back when I started in the mortgage industry.    

Learn how to use signup sheets and provide them to agents you’re working with. Don’t think it works? Think people won’t give their info? That’s why you need to tune in here where Steve and I give you the ins and out of how it works and why it works. 

Ready to learn more scripts that work? Connect with us one on one here.