Tag: Carl White

CFPB RIP???

February 14, 2025

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Owen Lee dive deep into the current state of the Consumer Financial Protection Bureau (CFPB) and its implications for the mortgage industry.

With rapid changes happening in Washington, we discuss the origins of the CFPB, its intended purpose, and how it has evolved over the years.

They unpack the recent buzz surrounding Elon Musk’s provocative post about the CFPB and what it could mean for loan officers and the industry at large.

They also explore the pros and cons of potential changes to the CFPB, including the impact of funding cuts versus complete dissolution.

Whether you’re a loan officer, branch manager, or simply interested in the financial landscape, this episode provides valuable information and actionable steps to stay informed and engaged.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

13 Loans for the Month, Breaking it Down

February 12, 2025

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White sits down with Tara McCafferty, the “Queen of Mortgages” in Jacksonville, Florida.

After relocating from Reno, Nevada, Tara shares her journey of starting fresh in a new market where she knew no one.

Tara discusses the challenges and triumphs of building her mortgage business from the ground up, including her strategies for networking with real estate agents and establishing a strong presence in Florida.

Discover how she closed 13 units in one month and how half of her business now comes from her new home state.

Tara emphasizes the importance of persistence, finding your “why,” and the power of numbers in achieving success.

Don’t miss this episode filled with valuable tips and encouragement for anyone looking to thrive in the mortgage industry!

Visit getmoreloans.com for more information on how to elevate your mortgage business!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Don’t Chase Renters—Build a Well That Keeps Flowing

February 10, 2025

I had just come off stage at one of the state mortgage association conferences when a loan officer asked me a great question: 

“Carl, should I market to renters of apartment complexes?” 

Here’s what I shared with her… 

The biggest challenge when targeting renters is this: You have no idea when they’re ready to buy. 

It’s a 2-step uphill battle: 

  1. Convince them that buying a home is the right move. 
  1. Convince them that you’re the lender to help them do it. 

I’m not a fan of that approach. 

Here’s why: 

I’d rather spend my time finding people who are already looking for me—prospects who’ve already made the decision to buy. 

Look for people who are looking for you. 

And the best way to find those buyers? Through referral sources who are already talking to them: real estate agents, financial planners, property managers, insurance agents, and more. 

Otherwise, while I’m busy convincing a renter that buying is the right move, I’m missing out on the prospects who’ve already made that decision and are just waiting to be connected to me. 

Now, I’m not saying renters should be ignored entirely. The idea of befriending property managers who can alert you when someone is ready to buy—that’s a great strategy. 

But doing general marketing to renters without knowing their intentions is like digging dry wells: labor-intensive and unpredictable. 

I prefer to dig wells that produce an ongoing stream of business. 

Real estate agents, financial planners, and others already have access to motivated buyers and can keep sending deals your way consistently. 

Why chase when you can attract? 

Ready to dig wells that actually flow with business?
Set up a quick chat here, and I’ll show you how.

Technology Talks

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White sits down with Chris Johnstone to dive into the latest advancements in AI technology, specifically focusing on the new ChatGPT Operator feature.

Chris explains how this powerful tool can automate tasks like grocery shopping and real estate searches, making it a game-changer for busy individuals.

They also discuss the recent emergence of Deep Seek, an AI that has taken the app store by storm, and its implications for the market.

Additionally, Carl shares valuable insights from his experiences, including the significance of owning your marketing platforms and not relying solely on social media channels.

Whether you’re a loan officer, real estate agent, or just curious about AI, this episode is packed with information you won’t want to miss!

Visit LoanOfficerCRM.ai today to discover how our powerful CRM can transform your operations.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

From 1 to 5 – Sustainable Growth for Loan Officers

February 5, 2025

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White sits down with Chris Johnstone and discusses the importance of leveraging your time and resources to maximize your results.

Discover the two key areas that can significantly boost your production: marketing to your past database and building relationships with real estate agents.

Learn how to implement scalable processes that allow you to close more loans without burning out.

Whether you’re a seasoned loan officer or just starting out, this episode is packed with actionable insights to help you grow your business and capture market share in a competitive landscape.

Don’t forget to visit LOappointments.com to learn more about how you can leverage appointment-setting services to supercharge your loan production!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.