Too many loan officers get stuck in planning mode, obsessing over every little detail instead of just taking action.
It’s easy to believe that if we just perfect our plan, then success will follow. But in reality, we learn far more by doing than by overthinking.
Stop Overcomplicating Referral Partnerships
A common example? Loan officers overcomplicate the process of building relationships with referral partners.
Instead of waiting until you have the “perfect” pitch, just reach out and make a connection.
Try this:
“Hey [Agent’s Name], I think you’re awesome, and I’d love to treat you to a cup of coffee so you can tell me more about how awesome you are.”
That’s it. No elaborate scripts, no fancy presentations. Just a simple, genuine invitation.
The real magic happens during that meeting. When you’re wrapping up, make it clear what they can expect:
- I’ll keep you updated on the loan process.
- I’ll follow up on your leads like green on a pickle.
Those are the 3 biggest pain points of high-producing agents according to a survey that they answered.
Action Teaches You More Than Planning Ever Will
We all want to know everything upfront—the exact right way to approach a referral partner, the best way to handle objections, the perfect follow-up strategy.
But the truth is, you only get better by doing.
When you start taking action, you’ll get real-world feedback that no book, course, or brainstorming session can give you. You’ll hear objections like:
- “I already have a loan officer.”
- “I’ll send you leads if you pay me first.”
And because you’re in the game, you’ll learn how to handle them. You’ll adjust, improve, and keep moving forward—something that never happens when you’re just sitting there, thinking about your next move.
Risk Looking Stupid (It’s Worth It)
Taking fast action means embracing imperfection.
You won’t always say the right thing. You might stumble over your words. You might even feel a little embarrassed. But guess what? The more you do it, the better you’ll get.
So be willing to risk looking stupid. The people who win in this business aren’t the ones who have the most polished presentations—they’re the ones who take action, build relationships, and keep learning.
Bottom Line
Get out there and do the thing. Have the conversations. Make the calls. Book the meetings. You’ll learn far more from experience than you ever will from a perfect plan.
Action beats perfection every single time.
