I got a great text the other day from one of our Alliance members, Glenn Siaumau.
I wanted to share it with you, not just because it was a smart question, but because it opened the door to a BIG opportunity that most loan officers overlook.
Here’s what Glenn texted me:
“Carl, good morning. A member of my church is the CEO of the Postal Credit Union here. What is a good approach for her? What type of business should I be looking for from a credit union?”
Great question, right?
Here’s what I shared with him:
“Hey [CEO’s Name],
Hope you’re doing great! I was thinking—it might be helpful for your credit union to have a trusted mortgage partner you can lean on when your members are looking for home loans.
What we’ve seen is that when members call the big banks for a mortgage, they often end up moving over their car loans, credit cards, or even checking accounts.
I help credit unions protect those relationships by giving your members great mortgage service, without ever trying to take any of your other business.
If you’re open to it, I’d love to have a quick chat and see if there’s a way I can help you all out.”
Here’s what I want you to know:
This is one of the biggest no-brainers for credit union leaders, but most of them don’t even realize this is a problem.
They’re focused on taking care of their members day to day, and they don’t see that when a member calls a big bank for a mortgage, it could cost them the whole relationship.
Unless you reach out and show them how you can help protect that member base… they may never know the risk, or the solution you bring to the table.
You’re not taking anything away from them—you’re helping them keep what they’ve already earned. And when they see that, you instantly become a hero.
So here’s your takeaway:
**Credit unions can be an incredible referral source**and the opportunity is wide open. Most loan officers never ask.Sooooo…
Call the credit union managers or CEOs in your area, reach out. Use the message above, adjust it for your style, and have a quick chat. You might just open the door to a powerful long-term referral relationship.
I’ve closed hundreds of loans using this one little trick.
Just a quick note to help out… because that’s how all this works!