Tag: Branch Managers

Episode 595

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Jon Tober from San Antonio to unpack how he went from closing 3 loans a month to consistently hitting 8 and 9, even in a market where most loan officers are struggling to stay flat.

Jon opens up about what shifted for him after facing a 50% drop in production, and how joining the right mentorship circle completely changed his trajectory. He shares the exact strategy that’s been driving his surge in business: a simple but powerful book club for referral partners that builds real relationships, adds value, and keeps agents engaged week after week.

You’ll hear how Jon identifies the right agents to invite, structures his meetings, and turns each chapter into an opportunity for accountability and growth, both for his partners and his own business. Carl and Jon also dig into what it really means to be intentional, how to stay a lifelong student, and how consistency and connection can triple your income in less than a year.

If you’ve been wondering how to create deeper, scalable relationships with your agents and grow your pipeline without adding chaos to your schedule, this conversation is packed with real-world ideas you can put to work right away.

For more information about Carl’s upcoming accountability group, visit AllianceNextLevel.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Episode 594

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Chris Johnstone, CEO of Loan Officer CRM, to talk about one of the biggest changes the mortgage industry has ever faced, the rise of AI-powered search and how it’s already reshaping where loan officers get their leads.

Chris shares how ChatGPT and other large language models are becoming the new “Google,” why top producers are already closing fully completed loan applications through AI, and what every loan officer can do right now to position themselves as the go-to expert in their market before the wave hits.

Together, they unpack how AI is disrupting traditional marketing, what it means to “rank” inside ChatGPT, and why being an early adopter could secure your spot for years to come. You’ll also learn practical steps to get your business recognized by AI so you can start seeing real leads and closings from it.

If you want to stay ahead of the curve and future-proof your mortgage business, this episode will show you exactly how to do it before everyone else catches on.

Want help getting ranked and optimized for AI-driven leads? Visit LoanOfficerCRM.ai/AIO to learn more.

Enjoying the podcast? Leave Carl an honest review at 5StarCarl.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Episode 593

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Kevin Gillespie, leader of the Leadership Academy at Mortgage Marketing Animals, to reveal how loan officers can stop competing on price and start winning with value. Kevin shares five key strategies that top producers use to raise conversion rates, increase profits, and stand out in a crowded market without being the lowest rate in town.

Together, they dive into how to build irresistible “wow” offers, stack value into every loan, and instantly engage clients so they feel confident choosing you from the very first call. You’ll also learn how to move from transactional selling to true consultative conversations that build trust and long-term relationships.

If you’re ready to earn more while doing less, this episode will show you how to turn pricing pressure into profit power.

Want help putting these systems in place for your own business? Visit ProfitDrivenPlan.com to schedule a free strategy call.