AI for Loan Officers

Congrats to David Liccardi (a leader in the Freedom Club) for going from 3 units in Jan (not shabby at all in today’s market) to closing 13 in April.

David lives in Providence, Rhode Island, and says that tracking, using a VA to help set up meetings with top producing agents, and simply asking for the business has been the perfect trifecta for the explosion in business that he has seen.

Oh, and David is on track to hit DOUBLE the volume and units over last year.

2 reasons I wanted to tell you about this.

1. Let’s help our brother celebrate his victory.
2. To remind us all that our actions dictate our success, not “the market”.

Some LO’s all across the country are having their best months ever, all while some others are having their worst…

… It’s all about the actions that the winners put in place and the lack of “loan getting” action that the ones that are struggling experience.

See, our desire must outtrump our fears. That’s really the name of the game.

Congrats David on having your dreams and desires lead your direction and kicking those fears in the teeth! And congrats on your son’s graduation!! #ProudPapa

If you are a branch manager or thought about being one, I have a cheat sheet of 10 “must-know rules of success” that you can download for free here.

Introducing: “Being a Top Branch Manager: What I’ve Learned!!!”

I’ve spent the last 15 months diving deep into the heart of what it takes to succeed in today’s challenging mortgage market. The journey has been filled with valuable lessons, and I’m excited to share these insights with you.

This 2-page cheat sheet boils everything I’ve learned in running one of the most successful branches in the nation, where my team closes hundreds of loans each and every month.

These aren’t just “ideas that sound great”, they are forged from real-life experiences and hard-earned wisdom. Here’s a sneak peek of what you’ll discover:

●The Art of Proper Staffing: Learn why adhering to the “5 to 1” principle is crucial for your branch’s profitability.

●Balancing Personal Production: Uncover strategies to maintain personal loan closures while managing your branch effectively.

●Recruitment Mastery: Discover the importance of setting clear expectations and minimum production standards for your team.

●Daily Accountability: Find out how regular sales meetings can significantly boost your team’s performance.

●Pipeline Management: Get insights into the necessity of actively managing your loan pipeline.

…and much more, including key financial insights, recruitment techniques, and the importance of managing activities over personalities.

Why This Guide?

●Real-Time Examples: Concrete strategies and lessons from a real-world perspective.

●Enhance Your Skills: Elevate your management and leadership abilities.

●Drive Your Branch to Success: Practical tips to increase efficiency and profitability.

This guide is more than just advice; it’s a blueprint for success in the dynamic world of mortgage lending. Whether you’re a seasoned branch manager or aspiring to become one, these insights are invaluable.

How to Get Your Copy?

Simply click the link below and tell me where to send your free copy of “Being a Top Branch Manager: What I’ve Learned!!!”. It’s that easy!

Click Here to Get Your Guide

I wish I would have had this when I started! And now you can have it as a free random act of coolness☺.

Let’s embark on this journey of growth and excellence together!

Ok, that’s a little simplistic, there’s actually another valuable part to it.

You have to tell them how to give a great review.

I have found the best formula is the following:

1. Here’s where they were
2. This was their challenge
3. Here’s how you helped them
4. Here’s their results

So when I ask for reviews, I literally ask them for it, give them the formula, and then give them an example.

That’s it.

It’s a simple ask, and you’ll find the nice, pleasant, and giving people (like you) will leave reviews when you ask.

So I’m going to ask you, as the reader of this email to do me a favor…

Go Here and leave me a review, please.

If I have helped you grow, kept you inspired, given you direction, or just simply helped you get through some tough times, just comment on

1. Here’s where you were
2. What was your challenge
3. How did I help you
4. What has been the results

I would sincerely appreciate you helping me to inspire others…. it’s
what the cool people do.

Here’s 2 examples:

A personal thanks from me for helping me to inspire others…. it’s what the cool people do.

Just go to www.5StarCarl.com

Tanner Ellis, a loan officer in our Freedom Club, went from 14 referrals resulting in$1.8MM in closed volume the month before, then figured out a way to get 32 referrals last month that resulted in 9 loans or $4.1MM in closed volume.

That means closing 1 loan for every 3 to 4 referrals.

“How did he get 32 referrals?” you ask…

Coach Doug told me it was by doing the Daily Success Plan and getting referrals from the handful of loans he was already doing and his past database.

That’s like free money!

Come to find out, in this case study, he simply spent time prospecting using the proven (and trademarked) Daily Success Plan.

Because of the increased closed loans (and more $$ in his pocket), he had room in his budget for some much needed help.

I have found that when you have help, you close even more loans with even less stress, which means even more $$ in your pocket while you are enjoying life even more.

When you are ready to see the plan that’s responsible for all of this coolness, pick a time and date here that works best for you and we’ll do a 1 on 1 Zoom call and walk you through it <no charge>.

Helping cowboys and cowgirls close more loans for decades and decades☺

Iris Guzman is a loan officer in Albuquerque, NM. She is an amazing person with an amazing story.. read on…

In a period of 6 months, her conversion percentages across all stages of her pipeline have increased from less than 5 % “referral to close” to over 33% and in February she funded 8 loans for $2,016,426 and closed out March with 10 fundingfor$2,452,644.

She already had amazing talent, it was simply a matter of putting together the right plan with the right people.

On Zoom meetings with Dan, her coach, she created a file flow and created the ideal role for what help she needed, and then he coached her on having a conversation with her manager on what she needed for him.

The result? Well, going from 2 loans 6 months ago to 10 closings this month, imagine you make $3,000 per loan.

That would be like going from $6,000 in a month in personal income to $30,000 this month!

We call that EPIC where I come from…

Iris texted Coach Dan and said, “I cannot believe this is really happening. I have to pinch myself..”

A big congrats to Iris for making it happen by pushing through the fears that we all have, and taking action anyway!

Is it your turn now? Let’s find out by having a chat. Pick a time and date that works for you best, and let’s see what’s possible for you☺

Pick A Day And Time Here