These may be challenging times, but I firmly believe we’re on the cusp of a golden opportunity to triumph over the online lending behemoths.
Let’s be real: we’re not going to outpace Rocket Mortgage in the tech race. Their budget for technology far outstrips ours, and that’s putting it mildly.
But here’s the kicker: we have the power to outshine them in two crucial areas.
1. Cultivating strong relationships with our referral partners
(67% of all purchase loans close with the loan officer recommended by their real estate agent).
2. Connecting personally with our past clients
(hint: this means picking up the phone, not relying on impersonal “drip campaigns”).
As a matter of fact, 27% of all loans close with loan officers referred by friends, family, or coworkers. Be THAT loan officer!
You see, most of our loans from “our past database” isn’t their loans, it’s their friends, family, and co-workers loans.
By focusing our marketing efforts on referral partners and our existing client base, we’ll tap into the majority of loan opportunities, leaving the online giants to chase after the leftovers.
So, instead of striving to out-tech them, let’s concentrate on out-personalizing them.
Remember, slapping lipstick on a robot doesn’t make it human. Similarly, an automated drip campaign pretending to be personal will only look ridiculous to the recipients.
The secret to authenticity? Simply being authentic.
To achieve this, all it takes is a phone call <gasp>.
Every closing puts thousands of dollars in our pockets—a fantastic achievement by any measure.
Let’s dominate the market like never before by harnessing the ultimate business tool: the telephone.
Our Finest Hour Awaits!
Carl “I got your back” White
P.S.: When you’re ready for a call to learn the exact scripts I use in my branch for engaging real estate agents and past clients, click on this link. I’ll provide you with 60 minutes of valuable script sharing and role-playing—completely free!
P.P.S.: Teamwork makes the dream work! If you have a question or need assistance, don’t hesitate to reach out to your fellow loan officers or me.
We’re a family here, and our bond is unbreakable. Let’s keep that spirit alive and continue delivering exceptional service to our clients!
If you have any thoughts or suggestions, my door is always open. I’m all ears!
Remember: action is the first sign of true desire. If we genuinely “want it,” we need to take action. So, let’s take action (if you really want it)!
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