Episode 691
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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In Part 2 of this two-part series, Carl White continues his conversation with Chris Johnstone about how AI is creating new opportunities for loan officers to generate leads, connect with consumers, and build stronger referral partnerships.
Carl and Chris dive into the growing opportunity of advertising on ChatGPT and how it differs from traditional platforms like Google and Facebook. Chris explains how AI-driven advertising could help loan officers connect with potential borrowers at the moment they’re actively researching mortgages, comparing options, or looking for someone to guide them through the homebuying process.
They also discuss what makes an effective AI advertising campaign, from identifying the right audience and creating offers people actually want to building landing pages that give prospects multiple ways to connect. Chris shares how AI-powered phone calls, text messaging, and live chat can help turn interested consumers into qualified leads and scheduled appointments.
The conversation also gets into advertising costs, realistic expectations for getting campaigns up and running, and why targeting referral partners may be an even bigger opportunity than going directly to consumers. Carl explains why building relationships with productive agents continues to be one of his favorite ways to create consistent, long-term business.
Whether you’re already exploring AI marketing or just beginning to understand what’s possible, this episode offers a look at how loan officers can take advantage of emerging technology while staying focused on the relationships and activities that grow their business.
To learn more about Chris Johnstone’s AI advertising strategies and access his setup guide, visit GPT-Leads.com.