Episode 686
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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Jim Reed.
In this episode, Jim Reed sits down with longtime friend and top-producing mortgage leader Robby Sampson to talk about what it takes to keep growing in a changing mortgage business.
Jim and Robby discuss why your personal brand and relationships are becoming more important than ever, and how social media can help loan officers become familiar to agents before they ever make the first call. They also explain why being highly visible is not necessarily about generating leads directly from social media, but about making prospecting conversations easier.
They break down a simple approach to building a referral-based business by going deep with a smaller group of strong agent relationships, staying visible with a much larger group, and consistently keeping in touch with past clients.
Robby also shares what he has learned from building a large mortgage division, including why producing loan officers should think carefully before jumping into recruiting and leadership, and why many of his strongest originators have been developed from within.
Plus, Robby shares what he would focus on over the next 100 days: one uncomfortable action every day. Whether it is calling agents, sending voice messages, sharing client success stories, or setting meetings, the goal is to measure success by taking the action instead of obsessing over the immediate result.
If you want to finish the year with more conversations, stronger relationships, and more opportunities heading into the next one, this episode will give you a simple plan to put into action.