Episode 633
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In this episode, Carl White sits down with Chris Johnstone to talk about Chris’s new book, AI 101: The Ultimate Guide to AI for Loan Officers, and why this is such an important moment for loan officers to stop dabbling with AI and start using it the right way. They break down how to set up AI so it actually sounds like you, supports your brand, and helps you move faster without putting out generic content that feels cold or obvious.
Chris shares practical examples of how loan officers can use AI to strengthen follow-up, personalize communication with agents and past clients, build custom GPTs for things like refinances and first-time buyers, and even create systems that help capture more conversations before leads go cold. Carl and Chris also talk about where AI is already changing the mortgage business, from answering phones and texts to helping loan officers stay in front of opportunities they would otherwise miss.
They also dig into the bigger opportunity here, which is not replacing relationships, but using AI to create more room for real ones. This episode shows how the right tools can handle the busywork while you double down on personal connection, speed to lead, and being the first lender to respond when it matters most.
If AI has felt overwhelming, confusing, or like something you know you should be using better, this episode gives you a simple and practical look at what is working right now and how to start applying it in your mortgage business without overcomplicating it.
Get the book here: LOAIbook.com
